Samsung defines a comprehensive LED display solution at the Energizer Park stadium

The headquarters of the American football team St. Louis City SC has installed more than two hundred high-definition LED screens Samsung, with 360º perimeter equipment that surrounds the field, video markers, video wall and digital signage systems in different formats.

St. Louis City SC, one of the few majority-female ownership groups in American professional sports, is the team number 28 in the country's MLS league and plays in the soccer stadium Energizer Park, con ability to 22.500 spectators.

Built by STL Made, Energizer Park is part of a new world-class stadium district, which includes a training center, the team's official store and headquarters, all within the same urban campus, located in the city center of St. Louis in order to drive growth and revitalization of the area.

Those responsible for the stadium began a project to boost fan experience with an avant-garde technological approach, with a solution that would also eliminate the usual frustrations of match days, like the long lines at food stalls and slow access to the venue.

Digital signage was key to achieving this vision. The team was looking for a partner who could design and integrate display solutions that keep fans connected, They will eliminate bottlenecks and contribute to creating a comfortable and fluid environment that will involve them from their arrival until the end of the match.

“The problem we have in football is achieving the balance between supply and demand in each match.. There is an avalanche before, where everyone wants to eat or drink something, and another during the fifteen minutes of the break -explains Matt Wounds, director of experience at St. Louis City SC-. Most teams try maximize your income then, but there are not enough options to achieve it”.

The key to overcoming this challenge was to integrate audiovisual technology from the planning stages of the project that would optimize the operation of the stadium and keep fans in the best environment., for which they selected Samsung Led screens.

In collaboration with the stadium's technological team, Samsung developed a comprehensive visual solution, composed of more than two hundred high definition LED screens installed throughout the premises, which include 360º perimeter equipment that surround the field, video markers, video wall and digital signage systems in different formats.

The Energizer Park sports complex project has not only included the stadium itself, but also the team headquarters, the official store and a training center, all integrated into the same visual ecosystem.

“The partners had to understand our vision of 'connected city'’. That's why, for us, Working with the best was really important.. We chose Samsung for its ability to adapt to the growth of the district and was, definitely, the best option in screens -says Sebek-. The range it offered and its flexibility to switch between digital menus and high-pixel displays. 1,5 mm when we needed them, era incomparable”.

Samsung also contributed to improve the experience premium of the Ultra Club, the largest interior space in the stadium, by installing two large LED screens, of 6 meters each, which are also used for meetings and events held there.

Besides, in the most exclusive suite of the stadium, called Pitch Club, an impressive screen 6,7 meters offers entertainment before, during and after the game. “Digital signage allows us to carry out a wide range of operations, from changing sponsor messages to internal messaging”, duck David Vedder, responsible for the live experience of the St. Louis City SC.

The entire venue, including hallways, has digital screens with live streaming of the match at strategic points, just as it happens with the directional signage, with rotating graphics and stadium maps.

“From the digital menus that appear in line to order food and the signage that guides you to the stadium, to the giant screens at field level and the huge LEDs that show instant replays, Samsung ensures you're always connected to the action”, assures Tana Ashton, director of sports and live entertainment events in the United States of this manufacturer.

Instead of using typical stadium lighting to achieve a fan effect, Vedder's team turns off the floodlights and turns on the high-contrast video screens with colored LEDs for a synchronized visual light show.

Through what this person in charge calls the “party button” function, Fans are advised that the pre-match show is about to begin. Combining music from the stadium audio system with creative visual effects on giant screens and LED technology screens the team presentation video is projected, displayed throughout the visual network.

As Vedder explains, “we conceive and We use our screens as another member of the team. We know that through the different images that we can show in them, whether replays or animated graphics, “We can use them as part of the setting”.

The team's pre-match experience has become iconic thanks to the use of video screens and an LED ecosystem, as this manager adds. Regarding the operation of the stadium, The investment in connected digital signage throughout the venue has also given the team a decisive advantage in fan satisfaction and maximizing revenue per game.

“Instead of having five or six large food stalls that fill up with people and long lines form, we distribute them. Have 52 different gastronomic experiences, and Samsung displays play an important role through signage, los digital menus, advertisements and messages from sponsors”, explains.

This fan and visitor experience also carries over when there are events outside of football.. “The screens allow us to project DJ images and animated graphics that sync with the music, and offer a completely different show outside the usual schedule. “These little perks throughout the day make the experience better than any fans have ever had before.”, recalca Wounds.

This is also stated by the head of Samsung, Tana Ashton: “Our screens allow the venue to be multifunctional and available 365 days of the year; from corporate events to concerts, “They can change their configuration in an instant and transform the stadium into a completely different environment.”.