Absen reinforces its management team with Eero Rask

The LED screen manufacturer, Roll call, strengthens its European management team with the appointment of Eero Rask, an expert with extensive experience in digital signage and business development, who will lead its DOOH strategy across the region.

In this position, Eero Rask will lead strategic growth, innovation and operational excellence in the region's DOOH landscape, rapidly evolving. Con more than 15 years of experience in digital signage, unified communications and business development, Rask has held positions of responsibility at Elisa Videra, LG Electronics y Symbicon, where it has provided high-impact audiovisual solutions throughout Europe. His experience and leadership have made him a trusted advisor to leading brands and integration partners..

“I am delighted to be joining Absen at such an exciting time for the DOOH sector.”, Rask said. “Absen's reputation for innovation and quality is unmatched, and I look forward to building strong partnerships and delivering digital experiences that truly connect with audiences.”.

“We are delighted to welcome Eero to the team”, duck Ruben Rengel, vice president of global business development. “His deep industry knowledge and strategic vision will be instrumental in accelerating our growth in DOOH and delivering exceptional value to our partners and customers.”.