PPDS will lead to ISE 2026 the first Philips signage range for AI

In what will be one of their biggest launch events in years, PPDS will present at WHEREAS 2026 its first range of digital signage displays Philips ready for AI, e Paper and interactive systems, in addition to offering an exclusive preview of its new software, professional TV, monitors, dvLed… compatible with all vertical markets.

PPDS return to WHEREAS in its edition 2026, of the 3 al 6 February (booth Philips 3N500 of Barcelona Gran Vía Fair) with new announcements of strategic alliances, innovations in sustainable AV solutions and the premiere of the new range of AI-ready digital signage displays from Philips Professional Displays.

WHEREAS 2026 is emerging as one of the most dynamic and interactive editions for PPDS, exclusive global supplier of Philips Professional Displays and complementary solutions, with a stand divided into dedicated areas, as retail, education, corporate, food and drinks, transport, public spaces and hospitality.

Immersive experiences

The Philips stand at ISE 2026 will have as theme Imagine it, encouraging visitors to explore the limits of your imagination through screens and software that expand the possibilities of AI, where they will have the opportunity to place themselves (literally) in the image and become part of the exhibition.

How do you explain Ron Cottaar, global marketing director at PPDS, “an ISE 2025 We surprised visitors with AI-infused paintings inspired by masters like Rembrandt, transforming our stand into a spectacular art gallery where the works came to life before your eyes. This year we are going further: we want to create a more interactive and immersive experience, allowing visitors to be part of our history”.

Prepared for the future

As the company has announced, The professionals who come to the Philips stand at the fair will be the pioneers in experiencing a series of premiere presentations, including the new AI-ready digital signage displays and more next-generation professional televisions, “con innovative and eye-catching shapes, ultra-thin designs and functionalities “revolutionaries”.

PPDS will also showcase a new and improved range of signage, including its first AI-ready Philips models, capable of offering the processing power necessary to meet the needs of this technology in current and future businesses.

Andrea Barbuti, EMEA Product Management Lead at PPDS, assures that “AI is no longer just a buzzword. Its adoption grows, and businesses around the world are actively exploring how it can improve their daily operations and goals.. Signage can play a crucial role in achieving this.”.

Simplified LED

With the continued growth of the solutions portfolio Philips Led for indoors and outdoors, PPDS will also present a new very intuitive online solution, designed to help companies, architects and integrators to simplify, classify, Select and specify your LED display technology.

The cloud platform Philips Wave and his ProStore will also reveal new evolutions and partnerships during the fair, with a renewed approach to management, monitoring and control of entire fleets of screens, unlocking the full potential of Philips Professional Displays.

Sustainability at the center

As in previous editions, the sustainability of the solutions presented will once again play a central role for PPDS during ISE 2026, inside and outside your exhibition space. Continuing with its commitment to a more sustainable AV sector, it will be sponsor and collaborator of Sustainability Hackathon for the second consecutive year.

PPDS will show at the Barcelona event the latest evolutions in energy efficiency and environmentally friendly features within its new and existing solutions. will also share updates about your associations with FC Barcelona y Oracle Red Bull Racing, including incentives and prizes for those who visit the stand.

“ISE is one of our biggest events on the calendar, and we can't wait to return to Barcelona to show off some of the incredible innovations we've been working on. I look forward to welcoming partners, customers and media at the Philips stand 3N500 for what will be, definitely, another extraordinary event”, concludes Jae O Choi Park, EMEA sales manager at PPDS.