Cajasiete transforms its new headquarters with Traulux Led screens

The new headquarters of Cajasites On this Canary Island they integrate technology and architectural design, which is articulated around a circular light sculpture of LED screens Traulux, supplied by Charmex and integrated by AVisuals, to create a bright atmosphere, dynamic and almost hypnotic.

Can technology become architecture? The remodeled Cajasiete headquarters in Santa Cruz de Tenerife proves yes. From a large and open reception, to a completely renovated auditorium and press room with the Traulux Led screen technology, this project combines innovation, cutting-edge LED design and visualization that transcends the corporate.

Behind this technological intervention there is a process of about two years of joint workor between AVisuals, as an audiovisual integrator, y Charmex, as a provider of the entire customized solution, from initial concept to final configuration and commissioning.

“We have listened to the needs of the end client and we have taken care of the entire process: study, consultancy, engineering, design, industrial manufacturing of structures, planning, installation, connected, automation, configuration and commissioning, explains Gerardo Alonso, CEO of AVisuales.

A lobby that redefines space

The main piece of the new Cajasiete headquarters in Tenerife is a surround column of 6,56 meters high, 4,16 circumference and 1,32 in diameter, composed of a Traulux Tflex circular Led screen, with pixel pitch 1.8 mm, integrated with other equipment LED on the Ufix Avant ceiling, also of 1.8 mm and a size of 4.8×5,1 metros.

Each roof module incorporates additional safety straps, designed to guarantee stability and prevent falls. Both Traulux Led screens are framed in a custom-made circular structure that provides a spectacular finish.

This Led display set is complemented by a automated system with equipment NovaStar, also marketed by Charmex, that controls each ignition, brightness and visual transition with millimeter precision.

As Alonso adds, “each Led project is a prototype. In this case, the circular structure had to be integrated into a pre-existing building, adapt to its geometry and maintain the essence of the whole. With a quite innovative and elegant design, brings technological innovation. This project was a real challenge: “Calculating the weight and loads of the circular structure required meticulous engineering work.”.

Custom made with the Traulux range, the creative Led screens installed not only inform, but they transform the space into an architectural element: a light sculpture that marks the character of the building and guides the eye towards the center of the project.

Tflex modules 1.8, of 320×160 mm, incorporate magnets that stick to cabinets designed specifically for this installation, achieving precise and reliable assembly.

It is creative Led screens They allow the client's imagination to become reality, designing solutions ccompletely tailored. Every detail has been evaluated to ensure the stability of the installation, demonstrating that the flexibility of Traulux not only brings creativity, but also technical reliability.

The result: 533 flexible modules in the column and 120 Ufix Avant cabinets 1.8 on the roof carefully assembled, each one integrated into a circular metal structure designed from scratch to support the weight and curvatures of the piece.

Evolution tailored to needs

The project has also been evolving conceptually. What was originally going to be a tree in the operations yard, accompanied by a small vertical screen, ended up becoming this immersive installation monumental scale. “The idea of the tree became something more contemporary”, underlines Gerardo Alonso.

The total execution required 388 working hours, equivalent to almost 50 days of intensive assembly, with rigorous technical control, structural adjustments and visual tests. The project incorporates a commitment to maintenance and five years warranty, while the architectural design turns each screen into an element that highlights the space and reinforces the identity of the financial institution.

Spaces that dialogue with light and technology

After the official inauguration, The effect has been immediate and positive. During the tests, The lobby remained covered by cloth to maintain secrecy.. “When it was finally discovered, The employees were amazed - says Alonso -. It is not an information screen, It is an architectural presence that changes the atmosphere of the place. If you project a seascape, space becomes almost liquid; if you use warm images, the atmosphere becomes cozy”.

Now the Cajasiete headquarters also functions as stage for corporate events and brand presentations, turning technological architecture into a communication tool, identity and emotion.

Beyond the unique lobby, the headquarters integrates offices, business areas, auditorium and press room, visually and functionally connecting all levels. Several spaces benefit from the versatility of Traulux screens, that allow you to set the atmosphere according to the theme and needs.