He 82% of companies already consider audiovisual key for hybrid work

SPC For Business prepares the 'National AV Study 2026: from the meeting point to the connected position. This x-ray of the sector, in which companies such as Trison participate, Ricoh, Optimal, Vitelsa, Izertis, Avanzia y Dekom, marks a turning point in which audiovisual has ceased to be a technical complement and has become a key infrastructure that directly impacts productivity., user experience and corporate image in a permanent hybrid environment.

The study, prepared by the business area specialized in unified communications solutions and corporate collaboration of the Spanish technology brand SPC, offers organizations a clear and practical vision to assess their audiovisual maturity and chart a roadmap towards a connected ecosystem, standardized and efficient.

José San Emeterio, director general de SPC For Business, states that “from the current situation of hybrid rooms, common spaces and individual workstations, to the trends in the sector for the coming years and the challenges that companies may encounter along the way., the first edition of National AV Study 2026 offers a complete map of the audiovisual present and future thanks to the participation of large companies that have started this process”.

As evident in the study, audiovisual transformation affects all levels of the organization, from smart rooms and connected desks to common spaces that reinforce culture and internal communication.

The meeting room is no longer a functional space to reflect the digital maturity and professionalism of a company. Nevertheless, The study data show a clear scenario in which, although hybrid work has been consolidated in Europe, Most Spanish companies still lack an audiovisual ecosystem prepared to sustain it and more than 78% of the rooms have been configured in a fragmented way, accumulating teams without a strategic design.

However, los main problems of hybrid work They are not major technical errors., but daily frictions. The first is the complexity of use, because if a room doesn't start in a minute, the user rejects it. Added to this is insufficient audiovisual quality., that directly affects perceived professionalism. Connectivity and BYOD problems also persist, with adapters and incompatibilities that hinder daily life. Y, as common root, the lack of standardization, which makes each room work differently and the experience is unpredictable, causing almost three quarters of the initial meeting time (73%) get lost.

“The ideal hybrid room is not the one that brings together the most technology, but the one that allows you to work without thinking about it. Speed, audiovisual quality, Frictionless connectivity and an identical experience at all locations are already strategic requirements”, concludes Saint Emeterio.

Beyond the rooms, The study confirms the increasing relevance of the individual job. Currently, The desk has become the most used audiovisual space in the organization. Although it is where the initial business meetings are held, in a 71% of the cases, and most hybrid internal interactions, more than 80% of employees do not have professional peripherals. As the main commercial stage, managers and other teams that represent the company, must evolve towards an audiovisual position. According to the study, Professionalization involves the use of certified cameras that guarantee good framing, stable focus and natural colors; professional audio, headsets o speakerphones, adequate lighting and stable connectivity.

The study also analyzes the common spaces that have become narrative spaces that project who the company is, its culture, your values, its capacity for innovation, their level of professionalism and even their visual style. In fact, he 72% of large companies use audiovisual technology in their common spaces to reinforce corporate culture and internal communication. In this sense, he 63% The perception of professionalism in a visitor depends on the first audiovisual impression of the space.. Despite this, he 52% of the specialists interviewed consider that many receptions are still underused from an audiovisual point of view.

Electricity OFF, essential part of the IT infrastructure

He National AV Study 2026 confirms that corporate audiovisual has ceased to be a set of dispersed devices and has become an integrated strategic ecosystem. According to the experts interviewed, he 82% of organizations already consider AV an essential part of their IT infrastructure and more than 68% works with replicable standards in all its offices. This change marks a turning point in which leading companies have moved from installing equipment to designing complete experiences., coherent and homogeneous in all spaces.

This reality translates into four connected environments: the hybrid room as operational center, he workstation, los common spaces to transmit identity and values, and the hybrid auditoriums living platforms for training, communication and community. What is relevant is not each space separately, but the connection between them. A mature company in audiovisual equipment does not have “many devices working”, but a unified ecosystem, intuitive and controllable.

The study reveals that SMEs pursue the same reliability, professionalism and frictionless experiences that large corporations, but face resource constraints and lack dedicated technical teams. To achieve these standards, they need replicable solutions, accessible and easy to use, that allow them to offer high-level audiovisual experiences without resorting to complex processes or large investments. SPC For Business identifies in this scenario a clear opportunity to democratize access to professional audiovisual and facilitate its adoption in all types of Spanish companies..

On the other hand, points to a structural change that will mark the next decade of corporate audiovisual in Spain. AV standards emerge as the foundation that will allow companies to transform current chaos into coherence, professionalism and efficiency, redefining the way rooms are conceived, jobs and common spaces.

This change is articulated in five strategic directions:

• The rooms will cease to be mere technical environments and will become autonomous and intelligent spaces, able to configure automatically and reduce friction at the start of each meeting. Technology stops being a support and becomes a facilitator of fluid and consistent experiences.
• The AI will be consolidated as the structural pillar of the audiovisual experience. It will not be an addition, but the basis that supports the audio, the video, remote collaboration and automatic generation of meeting summaries and transcripts. AI will allow camera framing to be automated, filter noise and optimize engagement without manual intervention. Evolution is the
• The proactive remote management. Monitor, updating and anticipating incidents will become a requirement as basic as having a corporate network or WiFi. Proactivity will reduce errors, increase productivity and free up employee time.
• He desktop is consolidated as the new pillar of the A ecosystemV. Hoy, First business meetings and most internal hybrid interactions occur from the individual workplace. This discovery marks a strategic turn: to ensure consistency and effectiveness, Companies will have to invest in standardized positions, certified cameras and microphones, training policies and high-level audiovisual experiences for each employee. The “Desktop AV” thus becomes a central category in the market, especially relevant for SMEs.

Access to the National AV Studio 2026, here.