ADI deploys 7.340 Led panels and 10.000 Christmas luminaries in Silverstone

The Christmas spirit of the circuit Silverstone (United Kingdom) has materialized with ADI en ‘Lap of lights’, an immersive light trail on the race track in which the company has installed twelve creative installations, 10.000 luminaries, 35 laser and 7.340 paneles Led.

He Silverstone F1 circuit has once again transformed into Christmas for Lap of lights, that it offers to its visitors 3.218 display meters, light and effects on your race track, in the project carried out by ADI, creative production and live events specialist.

giant candy canes, dancing elves and a dynamic light show make up a long immersive trail on the race track, in which ADI has designed and integrated twelve installations creative installations, more than 10,000 lighting systems, 35 high power laser beams, 7.340 high brightness Led screens and visual effects, such as flame machines and inflatable decorations.

From the bright door until the candy cane curve, which takes the drivers to Sir Hamilton's pit straight, “Our creative vision guarantees a holiday light show exceptional from beginning to end”, they assure from ADI.

To engage and excite visitors as they prepare to rev their engines and follow the tire tracks, The company has improved the visitor experience through gamification activations, including one Santa Cam created with artificial intelligence, interactive quizzes and a soundtrack that combines racing-inspired beats with holiday classics.

The ADI team has designed over a hundred pieces of creative content, custom videos and animations, in which they have incorporated famous F1 stars, festive scenes and classic Christmas movies.

“This year's event is more immersive than ever – assures Cash asked, director of public events at Silverstone-, with a unique journey of light, sound and narration included in each visit”.

For your part, Thomas Taylor, ADI sports sales and presentation director, company that carried out the first digital installation on this circuit (more data in Digital AV) adds that “we want every visitor to have an unforgettable and immersive Christmas experience while driving on the same legendary asphalt used by F1 champions”.