Cushman & Wakefield transforms the Diagonal hall 123 with a 3D digital canvas designed by Leddream

The iconic Diagonal office building 123 in Barcelona transforms its lobby to celebrate Christmas with a carefully designed visual narrative, that appeals to the imagination and the connection between people and that has had Leddream Group as a technological partner.

The proposal reminds us that we can all make these holidays special for those around us.: It is enough to give moments and gestures that make those who matter to us smile.. And D123, The best gifts are those that generate links, they awaken emotions and bring people closer.

The real estate consultant Cushman & Wakefield, responsible for accompanying the client in this initiative, has promoted the creative Christmas proposal for Diagonal 123 and has had the collaboration of Leddream Group, your technological partner, to shape.
This initiative reflects how the office is transforming into an environment with added value for people's daily lives. Create spaces capable of boosting creativity, Productivity and well-being becomes a key element to strengthen the worker experience.

In this sense, The building's Christmas proposal illustrates how a lobby can transcend its usual function to act as a space that encourages interaction, reinforces the identity of the building and contributes to improve the daily experience of your users. Leddream Group's creative team has conceptualized and developed the 3D content, naturally integrating Christmas elements. Every gesture and every detail from the gifts to the garlands combine organically with the environment, reinforcing the brand and awakening emotions in everyone who visits the lobby, always in coherence with the corporate identity of D123.

Via Channel4you, Leddream's creative team has designed a 3D Christmas maze specially designed for the lobby of D123. The installation is organically integrated into the 50m² L-shaped LED screen, combining wall and ceiling, which allows you to play with depth, rhythm and movement, activating the space and reinforcing the identity in an elegant and powerful way.