TD Synnex Maverick will offer the complete portfolio of Legrand AV brands to the European market

Legrand AV expands its global collaboration with TD Synnex to establish a joint marketing strategy for the manufacturer's portfolio of brands that includes Chief, C2G, Da-Lite, Middle Atlantic, Luxul y Vaddio.

TD Synnex, the division specialized in AV, TD Synnex UC and Digital Signage, has long been one of Legrand AV's largest and fastest growing distribution partners., with a strong push in North America. As integrators increasingly manage projects spanning multiple regions, The demand for an optimized and globally aligned distribution model has grown.

Go Aixa, senior director of TD Synnex Maverick, highlights that “Offering the Legrand AV range to our partners in Europe gives them access to a wider selection of accessories, connectivity and display solutions, in addition to our consolidated portfolio of audiovisual and unified communications products. By combining Legrand AV's comprehensive product ecosystem with our global reach and expertise, we enable integrators to simplify complex, multi-brand projects, while ensuring consistent support worldwide and introducing new product opportunities to the portfolio”.

For your part, Kendra Phillips, senior vice president of sales at Legrand AV, states that “as system designs become increasingly interconnected across our product categories and deployed on a global scale, Aligning our entire portfolio with TD Synnex worldwide is a critical step. This strengthened partnership ensures integrators have consistent access to our solutions, regardless of where their projects take them, helping them deliver seamless, high-quality experiences to their customers”.