WHEREAS 2026: SETT connects talent, audiovisual investment and innovation

The Spanish Society for Technological Transformation (SET) participate, for the first time, en Integrated Systems Europe (WHEREAS) where he is announcing the progress of the Spain Plan Audiovisual Hub of Europe (Spain Audiovisual Hub).

For this, the Spanish Society for Technological Transformation (SET), attached to the Ministry for Digital Transformation and Public Service, has its own space, from which it is developing a broad program of activities focused on the technological and innovation challenges posed by audiovisuals. The objective is to tap the latest trends in the industry and continue supporting it from the instruments offered by Spain Audiovisual Hub., successful initiative promoted within the framework of the Recovery Plan, Transformation and Resilience, which is in its second phase of development.

The SETT will play an active role in disseminating the latest news in the sector, in addition to offering information on its investment instruments for companies and startups. At the ISE opening ceremonies 2026, bringing together unique voices and thought leaders in technology and creativity, participate on tuesday 3 February Maria Gonzalez Veracruz, head of the Secretary of State for Digitalization and Artificial Intelligence (READY), body that develops the Spain Audiovisual Hub plan, and will intervene in the opening of the Investor Forum.

Also participate in this forum Maria Coronado, Director of Audiovisual of the SETT, together with EU organizations and the Generalitat of Catalonia, to provide details of SETT's public financial support tools. An essential opportunity to learn in depth about the possibilities offered by the Spain Audiovisual Hub and the projects that have already become a reality thanks to its support..

In this same central area of Congress, in this case, in it Pitching Stage, ISE matchmaking area, SETT will celebrate the day 5 in the afternoon the round table 'The audiovisual industry and techno-creative convergence', which will have the participation of relevant actors such as Jose Luis Navarro, technology consultant and CEO of Lito & Company; Belén Santa-Olalla Sancho, Creative Director of Stroke114; Daniel Sánchez Mateos, digital entertainment consultant and Pilar Sáyans Moreno, founder and CEO of True Story. Besides, SETT sponsors the hackathon which takes place at the fair 5 al 6 February, supporting the talent of its participants, teams of students, for two days, will collaborate to address real challenges in the areas of sustainability, innovation and cybersecurity.

And el stand, located in the center hallway (5A300), There is no shortage of presentations and pitching sessions with the latest audiovisual trends. From the challenges of the world of esports, con Max Dalmau de Team Heretics, or a conversation with the composer and producer Ron Thaler, that will address immersive sound experiences 360; the applications of AI in audiovisual production with Felipe Jimenez Luna; or the evolution of the sector from the hand of the expert from the Universitat Oberta de Catalunya (UOC), Elena Neira. They will also intervene Patricia M. Val, that will delve into the cutting edge of immersive content; y Borja Diaz-Merry Rivas, on the application of technologies in news verification.

The protagonists of the pitches will be startups and emerging companies Spanish: Alejandro Moriana (Crowdy); Jorge García Dominguez (Ubicuity); Alexis Sans (Eshodo); Victor Manuel Feliz Santiago (Scanmenow); David Esplá (Fullness); Alejandro Bonnin (Aura); Alfonso Fulgencio Cabrera (Hao); Fernando García Calvo (The Channel Store); Daniel González Hinojosa (Map); Ignacio Agustín Mileo (Cherry 21); Frederic Sanz (University); Pere Pérez Ninou (Kartex); David Moreno (Virtualware); and Alex Mohamed (Iwantit).