LG advances in ISE 2026 its evolution towards complete B2B platforms

Under the motto 'Solutions beyond screens', LG has designed a stand in WHEREAS 2026 conceived as a functional ecosystem, that shows how its professional screens evolve into complete business platforms, with next generation microLed technology and a versatile Led range, among other innovations, to which is added the integration of Engage Suite of ZetaDisplay on your teams to accelerate digital signage projects.

The audiovisual innovation of LG Electronics in WHEREAS 2026 materializes in a large space of 1.184 m² (3K100) to show how professional screens evolve into complete business platforms, which aligns with its motto in the contest Solutions beyond screens.

The Korean company also celebrates in Barcelona its history of three decades in the Spanish market, twenty years of which correspond to his work with B2B solutions and more than 50.000 projects carried out.

As in the last edition, the entrance to the LG space in the pavilion 3 of the enclosure does not leave indifferent, with the creation of a dynamic multimedia facade that combines a three-sided Led tower of 52,5 metros, configured with pantallas Transparent Mesh con pixel pitch 4,2 mm.

This Flexible Led structure rises and falls, generating continuous movement, with a shocking visual content is inspired by Arirang, one of Korea's most iconic folk songs, and in the aesthetics of traditional mother-of-pearl craftsmanship, reinterpreted through a contemporary digital language. The result is a immersive experience that connects cultural identity and technology applied to retail and corporate spaces.

The company shows visitors the new generation of its pantalla microLed Magnit (more details in Digital AV), along with a complete and versatile indoor LED range, outer and transparent, along with an energy efficient E-Paper display with an ultra-slim profile and reduced weight for commercial environments.

A professional proposal that shows the strategic vision of the company towards integrated models and flexible that combines hardware, software and data management in an efficient and centralized technological infrastructure.

ZetaDisplay Engage Suite Integration

With a ready-to-use solution, ZetaDisplay y LG Electronics simplify the deployment of digital signage projects thanks to the incorporation of Factory pre-installed Engage Suite on the professional screens of the Korean company, as both companies show this week in WHEREAS 2026 in Barcelona.

This integration combines the LG's latest standard range of professional displays with the CMS de ZetaDisplay, offering a ready to use solution which reduces complexity and significantly shortens start-up times, allowing organizations and integrators Deploy digital signage content faster, with fewer technical steps and a lower operational burden.

Engage Suite is ZetaDisplay's proprietary software platform for digital signage., developed with a modular architecture ensuring safe operation, scalable and reliable on networks of any size.

The solution has a powerful content management system, an intuitive administration panel for control and applications that facilitate dynamic content, automation and API-based integrations.

The integrated content creator makes it easy to production and scaling of graphic and audiovisual pieces in a wide variety of LG professional display formats, including the UHD and high brightness ranges for interior and window applications. This ensures a coherent and homogeneous content delivery in diverse environments.

Commissioning is particularly easy: the users They only have to enter the business activation code via remote control, dramatically reducing setup times and simplifying large-scale deployments across multiple locations and countries.

The integration of Engage Suite into LG professional displays allows retailers to incorporate the equipment installed in a store to a broader retail media ecosystem, transforming digital signage into a data-driven media channel.

Thus, digital screens become income generating assets, capable of supporting segmented promotions, Real-time campaign updates and measurable performance metrics, among other possibilities. Thanks to analytics and integrations via API, Engage Suite makes launching easier, centralized management and scalability of media retail networks.

“When software and hardware are designed to work fully integrated, "Projects move faster and scale more easily," he says. Ola Sæverås, chief business officer de ZetaDisplay-. With Engage Suite pre-installed on LG professional displays, Integrators and end users can start setting up content and workflows virtually immediately, eliminating complexities and ensuring more efficient and consistent deployments across multiple locations and regions”.

To Pierre-Thomas Louis de Soultrait, director business information display en LG Electronics Europe, “ZetaDisplay has been a trusted partner for more than twenty years and has deep knowledge of the entire life cycle of digital signage.. Engage Suite is an advanced and adaptable CMS ecosystem, specifically developed to meet the challenges of the sector, and its ability to integrate naturally with marketing and operational technologies makes it an ideal complement to our portfolio of screens”.