ZetaDisplay closes historic agreement with Vy, Norwegian railway operator: 1.400 digital screens

He Grupo Vy, Norwegian national railway operator, allocates to ZetaDisplay the installation of 1.400 screens in 135 trains from western and eastern Norway, and its subsequent coordination and management with the CMS Engage Suite.

The implementation consists of a communication platform on board fully integrated, that combines real time information for passengers with dynamic commercial content to improve the overall travel experience. At the same time, establishes a new network of on-board commerce and sales media, allowing Vy to access new sources of income through the targeted advertising, while continuing to focus on the passenger experience.

At the core of the solution is the CMS Engage Suite, property of ZetaDisplay, who will manage the content throughout the network. The platform includes custom functions adapted to transport and DOOH environments, enabling advanced content management, the programmatic campaign execution and the reporting detailed performance.

The network will support advanced multimedia capabilities, including programmatic DOOH and dynamic campaign execution. In this way, Advertisers will be able to target their audiences based on real-time data, like the location GPS of each train, which will allow you to send contextual messages aligned with proximity to stores, specific destinations or environments, offering highly relevant, location-based advertising opportunities.

Installation includes installation of screens 32 inches Custom designed and developed in collaboration with Shell, partner the ZetaDisplay. Manufactured specifically for the railway environment, The systems comply with the EN railway standards and are housed in a aluminum casing robust with IP rating. Designed for durability and performance, The screens have Toughened anti-reflective glass and optical bonding. Besides, Its modular design allows for quick on-site maintenance and efficient replacement of components.

Ola Sæverås, commercial director of ZetaDisplay, describes the agreement as “historic”: “By combining real-time communication with passengers with advanced media and programmatic capabilities, We are transforming onboard environments into connected, data-driven platforms that improve the passenger experience, while creating new business opportunities for operators like Vy”.

From the Norwegian railway operator, Sigurd Bay, commercial director of Vy Train, It is expected that the arrival of these screens will make it possible to keep passengers “better informed” to make trips “more pleasant”. “This investment is part of our broader commitment to continually improve our customers' travel experience”, explains.

The development of the functions and conceptual design are underway, and the onboard network is expected to be fully operational at the end of the year.