Shure closes strategic alliance with Edge Sound Research

As a new minority investor of Edge Sound Research, Shure will support the development of new experiential audio technologies to redefine the experience of audiences from different verticals, which will progressively reach its catalog of solutions.

Edge Sound Research was founded in 2019 by two students from the University of California, Riverside, Ethan Castro y Valtteri Salomaki. Castro was inspired by his personal experiences as music producer and engineer, while Salomaki has focused on information systems and marketing strategy. Together, have created an organization that works with the objective of “revolutionize entertainment”.

The collaboration between both companies, that part of an investment of Shure in Edge Sound Research, has materialized in the DCA901 de Shure, first array microphone designed specifically for broadcast environments. The system allows a immersive experience improved in all homes with the help of Virtual Sound Engine de Edge Sound Research. In this way, fans who watch a game from the couch “can listen to it with the same feeling of presence that only those who occupied the seats previously had.” VIP seats”.

The software Virtual Sound Engine analyzes the audio captured by DCA901 e automatically identifies and isolates sound objects that define the emotion, rhythm and connection. In this way, The combination of the DCA901 and the Virtual Sound Engine takes the fan experience “from observation to participation”. As explained Chris Schyvinck, president and CEO of Shure: “Through this collaboration, “Shure intends to leverage the innovative advancements of EDGE Sound Research to further its mission of delivering exceptional audio quality and innovation.”.

These applications, beyond providing improved audio formats to sports leagues and new audio experiences for television networks based on automated processes, adds new possibilities to one's own sports venues. As Shure and Edge explain, the systems processed with the Virtual Sound Engine can convert the stadium VIP rooms in “immersive narrative environments”, from which they can distinguish from the coach instructions until the player comments and crowd chants.

“We are delighted to partner with such an established leader in the audio sector as Shure. The most iconic moments in history have been captured by Shure microphones, and we are excited by the possibilities of creating a new generation of sound experiences, remark Valtteri Salomaki, co-founder and CEO of Edge Sound Research.

Sports broadcasts are just the first step. As Shure clarifies, Edge technology has potential applications in “many other areas beyond sports”.