JCDecaux is at the head of the DooH market in Latin America after acquiring the majority of the capital of Eumex

The French multinational foreign communications company JCDecaux has positioned itself at the head of the DooH market in Latin America after acquiring the 85% of the Eumex group, based in Mexico and specialized in urban furniture, at a time when the purchase of Cemusa is also being considered, FCC subsidiary in this sector, in the coming weeks.

The international expansion strategy of JCDecaux in the external communication industry is currently at its peak, After the recent acquisition of 85% of Eumex, one of the main urban furniture groups in Latin America, and the possible purchase of the FCC subsidiary in this market area, Cemusa.

The transaction with Eumex places JCDecaux at the head of the DooH market in Latin America, where this company founded in 1995 in Mexico it operates in eight other countries, like Guatemala, Costa Rica, Salvador, Panama, Dominican Republic, Colombia, Chile and Argentina and plans to bill some 40 million euros this year.

Jean-Charles Decaux, co-general director of JCDecaux, assures that “the acquisition of Eumex is a key stage of our development in Latin America. Thanks to this transformative operation, JCDecaux will extend its presence to seven new countries and will become number one in foreign communication on the Latin American continent.”.

This leadership position in foreign communication in Latin America is also materialized with the active presence of Eumex in six of the cities with the highest GDP per inhabitant in this area., like Mexico City and Monterrey, São Paulo, Buenos Aires, Santiago de Chile and Bogotá, which allows JCDecaux Latin America to have a network of 36.000 spaces in which to offer your experience in digital technology to a millionaire audience.

According to data from the consulting firm ZenithOptimedia, The outdoor advertising market in Latin America will increase by 8,2% in 2015, since the growth rate of outdoor communication will be higher than that of the advertising market as a whole, thanks to a potential of 588 million consumers and the highest rate of urbanization in the world (80%).