Movilok enters the digital signage market with its Showcases tool

In this interactive showcase cloud solution, The mobile terminal acts as a control knob so that the client can interact with the information displayed on the screen to select and filter content, download details of trade proposals, send information and all this in real time. A tool designed to be used in the retail and hospitality market.

The Spanish provider of mobile solutions with more than 15 years on the market, Movilok has presented its first solution aimed at the digital signage market. It's about Showcases, an interactive showcase tool that allows you to enrich the experience of the customer who comes to a store or business, converting any display surface (TV, Led screen, videowall) in an interactive experience.

Interactivity is achieved through the client's mobile device, which acts as a screen remote control. This solution does not require downloading or installing applications, which allows all terminals to use it.

With this interactive digital signage solution, the client can select and filter content, download details of trade proposals, send information and all this in real time.

“Showcases is designed to meet the needs of both large companies and small businesses in sectors such as retail., turismo, bank, real estate or automobile that want to offer an enriched experience to their customers through interactive access to their digital screens.

It's simple, easy to install and does not depend on any specific hardware, “so it is possible to choose the devices that best suit the business”, explains Luis del Ser, co-founder of Movilok.

Unlike a touch screen, It is a tool that can be used both inside the establishment and outside., on street furniture or even on a screen in a stadium.

This interactive digital advertising system is offered by Movilok as a cloud service through a recurring subscription.

The company that wants to show its showcase has product analysis tools and has tools to manage it online, being able to customize its appearance through predefined templates.

The system collects usage and consultation statistics, allowing the owner of the showcase to know which products or services are most consulted and that arouse greater interest. “Any store that has a conventional screen such as an HD TV and an Internet-connected device capable of running a web browser such as a PC/Mac or chromebox can enjoy the benefits of Showcases”.

The solution also allows the integration of a webcam with which it is possible to recognize people's faces when they look at the window., although without discerning between ages or sexes, y, later, display a promotion or message.

For a user to connect to the screen, only a conventional smartphone and its web browser are required.. There is also a mobile app (Android, iOS) to perform QR code reading and navigation functions.

When the user accesses this interactive showcase, the information is shown in their language, regardless of which one is initially displayed, being able to filter and search for those contents that interest you most.

Showcases help businesses and large chains to improve the effectiveness of their marketing and enhance their communication messages by providing information at the point of sale, helping customers make a decision about their in-store purchases, and using the proximity of the physical store to create exclusive interactive experiences by combining the physical and virtual worlds, that attract and connect with the customer.

Application sectors

“When we started developing this solution we did it thinking about the furniture market to offer them a more dynamic support from which they could promote their offers and services.”, with interactive virtual visits to the homes and that would allow them to contact the owner/agency and request more information. However, its field of application is very broad.".

This tool is also ideal for the tourism and hospitality sector., y retail. For the former, it allows them to promote internal and external services., allows the reduction of queues and waiting times for information requests at reception and the promotion of the use of online services and apps.

For the retail sector, it is shown as a commercial agent available 24 hours of the day that is integrated with the online store.

At the moment, Showcases are already being used by a hotel center in Jerez de la Frontera, a magic shop in Madrid and, soon, can be seen in Telefónica demo centers.