H&M sets a new entertainment standard on the Champs Elysees with Panasonic
The fashion multinational H&M installs a total of ten Full HD plasma screens 103 inches as an integral part of the avant-garde design of its emblematic store opened on the Champs Elysees in Paris carried out by Jean Nouvel.
The fashion multinational H&M has chosen its Full HD plasma screens from 103 inches as an integral part of the design of its emblematic store opened on the Champs Elysees in Paris.
The French architect Jean Nouvel has worked on the new H&M to create a highly innovative design and set new standards for entertainment in commercial establishments. Jean Nouvel was commissioned to create a truly Parisian experience in a venue with 40 years old.
He began by changing the exterior to classic Parisian stone and then created a series of vaulted galleries in the floor., walls and ceilings that reflect the city.
With the help of Texel, French company specializing in audiovisual technology, Ten Panasonic screens were installed 103 inches, mounted on mobile and elevating supports, creating a moving story to draw passersby into the store. On each screen you can see moving images or videos of models showing the brand's latest clothing.. 
“Part of Jean Nouvel's vision was to have large moving screens, both horizontally and vertically, and perfect synchronization between screens and content”, says Olivier Degioanni, Texel Systems project manager.
“What it is about is automating entertainment in commercial spaces. The Champs-Elysées are like a retail theme park, in which the main stores compete, constantly raising their game with design”, has added.
inside the store, the screens of 103 inches move in four different directions between different plants. Another group is at the back of the elevator, and the rest are behind the windows covering the entire width of the first floor.
Two main screens are hanging from a rail and four modular LED screens are located above the gallery entrance. In order to maintain the visual attention of customers, each of the LED screens has a plasma screen behind it facing the store. Karl-Johan Persson, president of H&M, has assured that “The idea behind the design is to merge the traditional white limestone of Paris with the dark industrial contrast that can be seen in the decorations and lighting of the store.. The core of the store is visible from the outside and from the inside through the screens, that create a narrative in motion from the sidewalk”. 
Content management
In addition to the physical management of screens, Content management has been another key factor of the project. Precise coordination was required since in some cases the images on one screen appear to be interacting with those on another.
For example, every time two screens pass each other at a speed of 30 meters per minute, the system has to handle the interaction of the images displayed both on the front LED of the screen and on the plasma behind, giving the impression that the models on each screen are greeting each other.
Signals are transmitted over Ethernet cable 10/100 and DVI for streaming video from players to displays. Luis Afonso, product manager Displays de Panasonic Francia, has highlighted that “Screen technology has been an integral part of the concept and plasmas of 103 inches have been designed to adapt to this original and particular staging. We are very proud to collaborate on such an exciting project for an internationally recognized brand such as H.&M. The vision of Jean Nouvel, one more time, has been proof that visual technology is undoubtedly part of the future of the retail sector”.
[youtube]http://www.youtube.com/watch?v=bGCF8cScYzk[/youtube]
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