Wion presents augmented reality software for iPhone

Fray, a company specialized in augmented reality, has launched software capable of bringing this technique to the smartphone environment.

Augmented reality or Augmented Reality, has arrived on mobile phones, los smartphones. Any user who owns an iPhone or an Android can enjoy this technique, which is the future of communication.. With the software Fray augmented reality for iPhone and Android, environments can be recreated in the purest style of futuristic movies where visitors walking through the shopping center are “eaten by the shark” from the surf shop, For example.

Augmented reality will produce a big change in the way we understand advertising, that is to say, will be able to reinvent Marketing and Advertising. The great boom of augmented reality is obtained on the one hand, through the simplicity of the elements that are required and on the other hand, due to the great presence of technology in our daily lives as well as its costs, That is why it is so accessible to the general public..

With augmented reality, the user can obtain information about the real world in an interactive and digital way.. It is incorporated into all marketing campaigns as flyers once were., cards, on the web, have email or television. From the Social media point of view, it is a very strong product for carrying out Facebook and Twitter campaigns, in addition to, thanks to the innovative technology and attractive design of augmented reality, produces great interest among potential customers, thus capturing their attention towards our advertising, resulting in greater effectiveness of our company's marketing.. Let's not forget the methods of viral marketing.

Among its many advantages, is that you can take advantage of existing advertisements or create a new one. You can also create spectacular presentations for different companies or events. : Augmented Reality for museums, for concerts, Zoo, for monuments and tourist routes, hotel sector, as well as present a marketing campaign, present a conference, a new product catalog, interior design, renovation companies, decorators, graphic studies…

Augmented reality allows interaction between the customer and the product, This makes the experience total., do not forget that the RA can determine the choice between one product or another. In summary, If we have clients with a website that make brochures, magazines, catalogs and packaging, Surely they are interested in being able to “add” more information in a spectacular way to what they publish without having to make any changes to what they need to produce., without added costs to expand units and with the possibility of using the same augmented reality in several publications at the same time.

An example of augmented reality

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