LeapFrog Interactive creates innovative interactive marketing display

La agencia de publicidad digital LeapFrog Interactive ha desarrollado una original instalación de marketing interactivo de DOOH compuesta por tres pantallas digitales en las que los ciudadanos pueden interactuar y aprender.

LeapFrog Interactive, an American digital advertising agency, has unveiled its first Digital Out-Of-Home interactive marketing installation (DOOH), created for the Hamilton County WeTHRIVE public health campaign (Ohio) and located in the heart of the city of Cincinnati. The goal of the project was to create an eye-catching screen where citizens can interact and learn about healthy eating behaviors at the same time..

Alan Gilleo, creative director of LeapFrog Interactive, has stated that “this DOOH installation is a perfect representation of what LeapFrog Interactive is.: logic and magic. The technological and creative components are synchronous. In the planning stages, Other Digital Out-Of-Home installations were studied that have inspired us, and we analyzed why they attracted the public's attention and how they kept it. “We then used our findings to determine what DOOH would do and what it would look like.”.

“We refrained from using negative images because the WeTHRIVE campaign! is positive, vibrant and active. And given the combination of windows, bright interactive displays, and a wall full of messages, I can say without a doubt that this work is very unique., “It draws attention and will make people passing through downtown Cincinnati stop.”, Gilleo added.

Drew Greenwell, company interactive solutions developer, has pointed out that “we have worked with consumer imaging devices, like Microsoft's Kinect and LifeCam to bring digital experiences from the living room to the street. It was about creating a visual and physical interactive experience using modern gaming platforms, computer vision and machine learning libraries”.

“This project falls within a growing area of ​​technology and marketing that is truly exciting to be a part of.”. LeapFrog has not hesitated to take advantage of new technologies to provoke reflection and delight in our users.. “This commitment to quality and willingness to push the limits has been truly inspiring.”, Greenwell added.

The DOOH display is installed in a commercial window where there is intense traffic of people every day. Pedestrians can interact with the screen, which has two components: on the one hand, there is a contest in which the participant chooses the healthy food option, and on the other hand, city ​​scenes shown, with which the user can interact.