HP presents the news of its portfolio for the retail sector at NRF 2012

These days New York is celebrating the National Retail Federation Conference fair dedicated to retail. in it, HP is exposing its products in this market, ranging from POS, digital signage, self service solutions, managed print services, cloud based printing, to mobile solutions.

“Technological innovations are driving change in 2012”. This is the main idea that HP is exhibiting during the largest retail fair in the world, la National Retail Federation Conference (NRF), that is taking place in New York. HP envisions a future in which digital continues to become increasingly integrated into the physical world of the retail sector., and vice versa.

Kobi Elbaz, director of Client Solutions at HP PSG in EMEA, has pointed out “it is, definitely, of a transformation that is taking place in the retail industry in terms of the incorporation of technology within physical stores. One of the trends of 2012 is about how retailers are increasingly offering interactive digital experiences in the store, from touch digital signage, to initiatives to promote loyalty through barcodes on smartphones”.

“Retailers are turning their stores into more attractive and interactive environments for shoppers thanks to technologies such as HP monitors and POS terminals”, Elbaz continues. “Customers now expect much more from the purchasing experience and, for it, Retailers are actively encouraging customers to stay in the store longer. That's why HP is showing technologies that encourage customers to be in the store – the best retailers already know that 'dwell time equals purchase time.'”.

“Our goal is to enable retailers to create a seamless shopping experience across multiple in-store touchpoints.”. At our stand we are showing point of sale solutions, mobility, digital signage and self-service, Elbaz adds. "In addition, we are teaching a mobile point of sale solution using the HP Slate tablet PC 2. Besides, VantagePoint is another advanced technology that can be found at our booth. “It is a large touch wall that allows retailers to see how shoppers could participate in an interactive brand experience.”.

Touch technology
During the contest, HP is showing updated solutions from its extensive portfolio dedicated to the retail sector, including the HP LD4730 and HP LD4730G micro bezel video walls from 47 inches. Both touch displays include the HP DreamColor and the LD4730G has the resistant Corning Gorilla Glass, ideal for high traffic adjustments. Displays use an exclusive HP video input – simplified video over ethernet (FLY) – to manage and implement the digital signage network.

The HP VantagePoint is also on display in New York, a system that incorporates a multi-touch interface on a large screen surface that has a diagonal of 132 inches. This description defines multiple scenarios, from public displays for citizen interaction to interactive presentations in large companies, in which it would offer the speaker a very fresh way of manipulating his presentation.

The HP VantagePoint system is comprised of six HP LD4730G displays. 47 inches with almost invisible frame, that come together to create the “megascreen” of 132 inches diagonal and 3,3 x 2,1 metros, capable of developing a resolution of 4098 x 1536 pixels, very well carried out by an HP Z800 workstation that takes care of graphic processing, along with a small HP Pavilion Slimline in charge of handling audio as well as color processing. HP has incorporated a layer of Corning Gorilla Glass on the surface of the screens, that protects them from scratches and possible damage caused by some unforeseen event..

The software that controls this system is Windows 7, with a special framework with support for applications written in JavaScript, Flash, C++, C# o Microsoft Presentation Framework, for ease of use in any environment, be a meeting room in a large office, a fair, or any educational environment. The system also includes augmented reality software from Total Immersion.

In addition, company is showcasing HP CX family of self-service solutions (customer experience) and the expansion of the HP IX kiosk family (interactive experience). HP CX is a cost-effective and flexible solution, a self-service solution available in small and full-size configurations, including ECRS and Retalix software.

New barcode scanners
With the proliferation of barcodes that are included in discount and loyalty coupons that customers now have on their mobile phones and emails, Retailers need to have the latest barcode scanning technology to improve the consumer shopping experience. For this, HP has further expanded its portfolio and launched the HP Presentation Barcode Scanner and HP Linear Barcode Scanner., that allow easy scanning, even from mobile devices.