Net-a-Porter advances the future of shopping: showcases with augmented reality

The Net-a-Porter company has taken advantage of the launch of the new KARL collection by designer Karl Lagerfeld to organize 5 events with augmented reality in Paris stores, New York, London, Berlin and Sydney.

The online luxury clothing sales company Net-A-Porter has developed a new augmented reality application on the occasion of the premiere of the KARL line by designer Karl Lagerfeld, launched exclusively for online sale. This application, available on iTunes and compatible with iOS, has been specially created for the occasion, so that users with iPhone or iPad could go to the German couturier's stores in Paris, New York, London, Munich and Sydney and interact with the collection.

Downloading the app, Customers could live a true shopping experience with augmented reality from the window. Not only could they buy the products on display, but they could visualize them in models, handle them to observe them from any imaginable point or obtain information about the garment. Besides, When purchasing they could receive it on the street, without having to enter the store.

[youtube]http://www.youtube.com/watch?v=dTk_9pmqspE[/youtube]