A virtual cheetah to promote the new Mahindra brand car

The Indian automobile brand Mahindra has resorted to augmented reality to present its new model, the XUV500, at Auto Expo New Delhi 2012, through a virtual cheetah that interacted with the public.

The Indian automobile firm Mahindra has presented its new model at the Auto Expo fair organized in New Delhi (India), el Mahindra XUV500, whose design has been inspired by the cheetah, the fast feline that hunts in the African savannahs. The car was shown to Expo attendees through a memorable brand experience accompanied by augmented reality.

The digital action was developed by the agency Huganma Digital Media Entertainment. Visitors to the Auto Show were able to interact with a cheetah in augmented reality that walked around the car, He climbed onto the hood and hovered around the attendees, who saw their image on a screen virtually living with a wild animal.

[youtube]http://www.youtube.com/watch?v=eKZtKaVTb-4[/youtube]