Clear Channel premiered Madonna's new video on its extensive digital signage network

The singer Madonna premiered her new video clip, “Give Me All Your Luvin”, simultaneously in more than 1.600 digital billboards that Clear Channel owns around the world, from Picadilly Circus in London and Paris, New York or Madrid.

The company specialized in outdoor advertising Clear Channel premiered simultaneously in more than 1.600 digital billboards featuring pop star Maddona's new single “Give Me All Your Luvin'” and its music video across the globe. The advertising firm, which has more than 1.600 digital signs in the subway, railway stations, shopping malls and bars in the United States, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the United Kingdom, estimates that the promotional campaign could reach more than 150 millions of people around the world.

Bob Pittman, CEO of Clear Channel, has pointed out that “this multimedia premiere with Madonna, the first of its kind, demonstrates the unmatched reach and strength of the entire Clear Channel platform, a range and depth that allows us to work with the world's most talented and creative artists to develop truly innovative promotional opportunities”.

For your part, Brenda Romano, President of Interscope Geffen Promotion, has commented that “the global reach of Madonna's release is unprecedented, and we couldn't be more excited about our partnership with Clear Channel Entertainment. Their willingness to work with us on every element of the simultaneous, multi-platform campaign exceeded our expectations and was instrumental in driving Madonna's new album.”

In this sense, Tom Poleman, president of Clear Channel Programming Platforms, has recognized: “We are delighted to help contribute to the success of Madonna's new album. Our goal was to use Clear Channel's multimedia platform to create a major international pop culture event on a scale that has never been done before.”

[youtube]http://www.youtube.com/watch?v=cItHOl5LRWg[/youtube]