Aurasma augments the real world with real-time web updates

The company Aurasma has unveiled at the Mobile World Congress in Barcelona a new live update feature for its free augmented reality platform that allows the “internet of things” becomes an augmented reality.

The augmented reality platform Aurasma announced at the Mobile World Congress (MWC 12) a new feature that allows the real world to mix with live dynamic web updates. The new feature, that uses HTML5, Enables partners to deploy augmented live web updates within the real world. When seen with Aurasma, the impressions, products and even places can be shown in live twitter broadcasts; buildings can be augmented with real-time information from social networks, that will show who is inside; share prices that can be updated in newspapers and tickets for public transport, that will show travelers their latest travel information. Being able to view live web updates using a mobile device, In this way it is achieved that the “internet of things” becomes an augmented reality.

With Aurasma, Even everyday articles can have digital depth. The back of a banknote 20 euros is transformed into an interactive audiovisual experience. Available as a free app for iOS and Android devices or as a free SDK for app developers, Aurasma uses advanced image and behavior recognition technology in combination with a meaning-based computing approach to recognize and understand images and objects within the real world.. This is how you augment the real world with interactive digital content, like videos, 3D animations and now, live web updates.

James Loxam, Aurasma technology manager, has stated: “The integration of live web updates within the platform allows partners to deploy up-to-the-minute content within an ‘Aura’ – our name for when the physical and virtual worlds merge. This feature, that uses HTML 5, adds a new real-time dimension to the augmented Aurasma experience and opens up a host of new use cases – We can't wait to see how our partners innovate around it”.

For your part, Martina King, administrative director of Aurasma, has commented: “There is application hosting for this new feature live on the Aurasma Platform. Allows the 'Internet of Things'’ becomes an augmented reality, with prints, products and places displaying information in real time and access to it, You just have to point the phone where you want. Aurasma is changing the way millions of people see and interact with the world using their mobile devices., and this new feature looks like it's going to ignite a new wave of innovation on the platform through our partners”.