Valladolid is committed to digital signage to inform about its cultural and leisure offer

Valladolid has a very wide cultural and leisure offer that it has decided to promote in an innovative and impactful way through an advanced outdoor digital signage and signage system integrated by Vitelsa and Philips and managed with the AraCast software..

The city of Valladolid is a city that generates a cultural offer, very diverse commercial and leisure. From the City Council of the Castilian-Leonese capital, aware that just as important as offering this diversity of activities is making them known at the right time and place and making them reach the widest possible audience in a very visual way., Agile and easy to manage, have installed 6 giant LED panels Philips in many other strategic points of the city with large influx of public, thus providing information in video form, image and text about events, festivals, congresses, etc. to the greatest possible number of citizens and visitors. These six strategic spaces are Plaza Zorrilla, the Plaza Mayor, San Pablo Square, Millennium Square, Plaza de la Libertad and Plaza de la Rinconada, although the installed system is scalable and allows future expansions without major modifications.

Each panel has a different format and resolution to adapt to the space in which they are located, facilitating the visibility of information and its integration with the urban environment. In addition to the need to inform in the most effective way possible, Another important aspect was the management of the content to be displayed in each of the panels.. The management had to be agile and intuitive and the system had to be capable of sending content both to an individual panel and to different groups., depending on the events to be promoted at any given time and the location where they were going to take place.

The digital signage solution used to manage the content presented on the panels has been configured by the engineers of Vitelsa to have centralized and fully accessible network management of the broadcast content. The custom design allows remote control and sending of content via the Internet to the players associated with each screen., grouped or individualized, depending on the scope and destination of the information that the Valladolid City Council wishes to communicate.

In addition, The selected digital signage solution allows the creation of programming lists that automatically control what content should be played at each moment and installed screen.

AraCast Solution

Another aspect that had to be taken into account was that the system had to be manageable from a single place.. For this, the suite has been used Aracast supplied by Tecco, that allows you to manage the players from a single PC located in the institutional relations and communication area of ​​the City Council, in addition to making it possible to send content in groups or individually depending on the needs of each moment and the creation of complex event list schedules that automatically show or delete events when the date of said event arrives or passes..

The management of players and content is done from a single computer with the GestorDesigner application. With the use of the AraControl software module, as many groups of players as necessary have been created., With this module, different programs are created and managed with the events to be promoted at all times.. The contents are sent remotely to the network of players via FTP with the AraNetwork software module. This FTP hosting and distribution service resides on the Aracast system's own server..

The custom development of the web monitoring module for the status of the displays facilitates the general visualization of the content of all the displays in real time, in addition to the alerts that have occurred and other information such as template data, schedules, resolution, etc… on a web page, which avoids the need to travel to different points to check operation. Thanks to this feature, the response time to any type of incident, whether technical or management, is reduced to a minimum.

Public Spaces

The small size of the players allows them to be placed behind screens so that they are hidden. In the Zorrilla squares, Mayor, San Pablo and San Benito Street there are LED panels of different resolutions with information in images, text, videos, etc. all of them managed with AraControl through AraNetwork.

The LED panel of the Millennium Square, because of its format, It only presents information in a text scroll on a cloud-shaped support and, like the rest of the plazas, it is managed with AraControl through AraNetwork..

The contents are information about the different events that take place in the city such as film festivals., of music, theatrical, congresses, summits, etc. in addition to other initiatives such as gastronomic contests, etc. For the future, an expansion with the streaming module is being considered that will allow the viewing of live events..

Customer: Valladolid City Council

Integrator: Vitelsa

Basic equipment:

Aracast

– Player Aracast Lite.
– CMS AracastDesigner:
• Control
• Network
• Monitoring

LED panels Philips

Application: Advertise cultural and leisure events in different squares of the city