Samsung and Microsoft present the new Surface SUR40

Samsung and Microsoft have joined forces to launch the new Surface SUR40 on the market, a multi-touch table that incorporates Microsoft's Surface technology, which provides a work surface with a 360° LCD screen 40 inches with a Full HD resolution and equipped with PixelSense technology that can recognize fingers, hands and objects placed on the screen (50 simultaneous contact points) no need for cameras.

Maria Garana, president of Microsoft Ibérica, and José Azcona, IT division director Samsung Iberia and responsible for business with companies, have presented the Samsung SUR40 for Microsoft Surface, a device that offers an improved and renewed experience in the way you collaborate, share and interact with an interface 360 degrees. It is a device designed to offer a varied range of interactive features that allow the promotion of content and brand in an innovative and modern way..

Samsung SUR40 para Microsoft Surface, can be placed horizontal or vertical, in table or wall format, offers a renewed experience in the use of the device by several people at the same time and includes the new PixelSense technology with an innovative vision system. The camera and projector that Surface used to recognize points in its first version have been replaced by a more advanced system, implemented by Samsung; where now, The sensors are integrated into the pixels of the LCD panel. This technology increases the chances of device recognition, which is capable of detecting up to 52 touch points simultaneously and recognize both fingers, manos, gestures and even objects.

This model is based on a multi-touch screen 40 diagonal inches in format 16:9, with native high definition resolution 1,920×1,080 pixels, a contrast ratio 2.000:1 and a thickness of 4 inches. It also has four USB ports that expand the capabilities and increase the versatility of the Samsung SUR40., plus a WiFi router 802.11 n to communicate with a wide variety of devices.

This Samsung product is powered by AMD hardware with an Athlon II 2,9 GHz Dual Core. Your AMD Radeon HD 6570M graphics card, generates optimal graphics and is extremely fast and powerful. It has a hard drive 320 Gb of capacity and 4 Gb of DDR3 RAM and includes Ethernet LAN and Bluetooth connectivity, HDMI video output, memory card reader. Posee Windows 7 Professional and the new version of Microsoft Surface 2.0. Can be used with a floor stand, on a table and hanging on the wall and its maximum consumption is 230 watts with 2 minimum watts in stand-by.

A unique experience

María Garaña wanted to highlight the power and performance of the new generation of Surface devices: “The wide possibilities that this device offers to users, companies and partners are only limited by the imagination of each of them. Whether we refer to the business area or the consumer area, Samsung SUR40 adapts to any sector and environment, changing the way people interact with technology. Currently there are more than 350 partners around the world who develop, use and build applications and usage scenarios around Surface. Your arrival in Spain, thanks to joint work with Samsung, will contribute to developing innovative business solutions, in addition to providing a unique experience in the recognition and interaction with objects, as well as in the use of the device by several people at the same time”.

For your part, Jose Azcona, has highlighted: “We have focused our efforts on developing Pixelsense technology and applying it to products, through a deep engineering process that has allowed us to redesign a table 90 kilos, more than a meter high – as was the previous Surface- and turn it into a table of just over 10 centimeters and half the weight. In addition to the transformation in human-technology interaction that Samsung Sur40 represents for Microsoft Surface, implies an enormous qualitative advance in the digital signage market and a great evolution in the field of interaction with on-demand advertising. Sur40 is therefore technology, but also brand image for those who implement it in their establishments, in addition to providing robustness and profitability to your business”.

Wide possibilities

Samsung SUR40 para Microsoft Surface, Ensures seamless integration with all types of existing technological infrastructures. This is possible thanks to the incorporation of the professional version of Windows 7 for embedded systems; the potential offered by AMD CPUs and GPUs for high-performance platforms; the Software Development Kit (SDK) powered by the .NET Framework 4.0, Windows Presentation Foundation 4.8 and XNA runtime 4.0 support; System administration and automation with Microsoft Windows PowerShell and DMTF DASH support; Improved administration tools that enable remote management and configuration or communication with other devices over WiFi, Ethernet y Bluetooth. Besides, The touch experience of the device is maintained from start to finish as it does not require a keyboard or mouse for installation or configuration.

Samsung SUR40 for Microsoft Surface represents a significant advance in the digital signage and interaction with on-demand advertising market that will allow developers around the world to access a wide range of possibilities in a simple way. Besides, and thanks to the Software Development Kit (SDK) Surface 2.0, The device offers the possibility of personalizing the experience and adapting it to the specific needs of each organization, which makes it possible to develop unique and personalized touch applications for each client..

In this sense, Several Spanish companies have already chosen the new Surface technology to incorporate it into their businesses. BBVA, The English Court, Telefónica or Vittorio & Luccino are some of the companies that will incorporate Samsung SUR40 with the aim of providing users and customers with a new way of interacting and thus offering an innovative and different experience..

For your part, Surface actively maintains a large international community of partners who work with its technology and who are fully familiar with its platform., creating solutions for clients around the world. Through a family environment, What is Windows technology and programs like Microsoft Visual Studio? 2010, Microsoft Expression Blend or XNA development tools; Developers will be able to create multiple experiences and new applications for the new generation Surface that can be extended to other devices. In Spain, partners such as Plain Concepts or Raona and the Microsoft Innovation Centers in Spain are already working on the local development of important applications that will soon be able to run in real environments.

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