Quadriplay installs a network of digital screens in Paris taxis

The French company Quadriplay Advertainment, specialist in creating innovative advertising and marketing solutions, has launched I-taxi, a network of digital screens installed on board a dozen Paris taxis with the aim of offering passengers a selection of relevant information (theater, restaurants, trips, moda, news, cars…).

Quadriplay I-taxi has been launched, a digital signage network in a dozen Paris taxis, according to the digital newspaper Ooh-tv. Each vehicle has a screen 7 inches, installed on the back of the headrest. The content broadcast on the screens consists of a variety of information and entertainment services (news, trips, entertainment news, moda…), as well as advertising, which comes in three formats (LOOP, pre-roll or branded content – a segment of the brand). Starting this month, The company aims to implement the I-taxi in about 200 taxis of the French capital.

Paul Pascal, deputy director of Quadriplay, has pointed out: “This offer from Quadriplay provides a service that helps improve the offer of Paris taxis and adopt a clear position in the universe of digital visualization”.

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