Social Tree: a 12K installation to redefine DOOH advertising

Nexus Select CityWalk shopping center is the new home of Social Tree, a digital outdoor advertising installation Skycom that fuses audiovisual, architecture and immersion.

The installation LED, located in the central plaza of the shopping center, offers visibility of 360 degrees integrating lighting and synchronized sounds. Measures approximately 15 meters high and 14 wide; It has a viewing surface of 36 meters per 5 metros, and their screens LED they make up a visual canvas of almost 182 square meters, running at resolution 12K.

Social Tree It is characterized by integrating multiple technologies in a structured area. Beyond the combination of modules, sound and lighting, The platform supports formats 3D anamorphic content, giving brands the ability to create visual narratives that take advantage of cube design.

Apart from these visual capabilities, Social Tree stands out for its intelligence capabilities. The system incorporates analysis systems that allows measuring the attention of viewers, taking key data such as duration and interaction patterns. This layer allows feeding the knowledge of advertisers, who are looking to have a feedback the performance of your ads in DOOH contexts.

The project is part of the portfolio “Iconic Screens" of Skycom, a series of unique infrastructures that combine technology and audience participation in physical spaces.