IAB Spain will manage the digital advertising of The eShow fair

IAB Spain, association representing the advertising sector, marketing and digital communication in Spain, has signed an exclusive collaboration agreement with The eShow fair to develop marketing content, digital and mobile advertising during the next editions of the contest.

La Interactive Advertising Bureau (IAB Spain) has taken over the organization of marketing content, digital and mobile advertising during the next editions of The eShow fair, e-commerce fair, mha asumidoarketing online, hosting & cloud computing y social media. By virtue of the agreement signed between the association and the organization of the contest, IAB Spain will develop, during the next editions of the Internet business fair and congress, all marketing content, digital and mobile advertising, covering the most important aspects of new digital environments.

Besides, The agreement includes mutual support between The eShow and the Inspirational Digital Advertising Festival, that IAB organizes annually and which represents its main commitment in terms of events. This will allow both the fair and the festival to continue promoting the digital industry through their content..

The next edition of The eShow will be held in the coming 26 y 27 September in Madrid (IFEMA, pavilion 6). It will have more than 120 exhibitors, 200 speakers and more than 12.000 professional visitors.