BT Costumes creates the world's first virtual costume fitting room

The Boys Toys Company, owner of the costumes and accessories brand BT Costumes, has launched a unique system in the world, available for iPhone, iPad y Android, that allows you to check how any of the more than 5.000 costumes from their catalog without having to go through the fitting room.

Boys Toys, costumes and accessories marketing company, and owner of the BT Costumes brand, has announced the launch of the world's first virtual costume fitting room. The application, which is available for iPhone, iPad, Android and soon for any personal computer, ha sido presentada en la feria Intergift, which is being celebrated these days in Madrid.

This new system, unique in the world, allows all customers to see how any costume in the catalog looks on them - more than 5.000 references- without having to go through the fitting room. The operation of the BT Costumes virtual fitting room is very simple: just download the free app (APP), access the costume catalog and choose a model. Once the model and size have been entered, the application will take a photograph of the client and, instantly, the user will be seen wearing the costume, as if I were in front of a mirror, avoiding time and, above all, the inconvenience of having to remove clothing with each test.

Besides, The image can be shared via email and social networks, so you can ask friends for opinions with just the touch of a button. In addition, can also be saved for future use.

The development of this application has been carried out in collaboration with Wake Up, company specialized in the development of multimedia applications for mobile devices.

In the words of Carlos Pérez, Commercial and Marketing Director of Boys Toys, “This launch is undoubtedly another step in our commitment to innovation and creativity.”, two key concepts that define our trajectory, and that have made our leadership in the sector possible. With this virtual fitting room, We make the purchasing process much easier for our clients., "They also have a good time while trying out various models with just the push of a button.".