Samsung and Charmex will explore the horizon of interactive applications in digital signage

Under the name 'Interactive Marketing', the companies Samsung and Charmex International organize the next 18 October at the Feria de Madrid North Convention Center – IFEMA a meeting of distributors and partners in which the future prospects of the sector will be discussed and the latest display solutions from the South Korean firm and their application in the new interactive marketing platforms will be presented..

Coinciding with the Digital Signage World by Viscom Sign fair, which is held at the Madrid-IFEMA Fair between the 17 and the 19 October, Samsung y Charmex International they are going to organize the day 18 October at the Madrid fairgrounds the 'Interactive Marketing' event, a meeting with their distributors in which different partner companies of both companies will present their solutions in this field, addressing the perspectives of the emerging market for interactive developments for different displays, the impressive solutions for both interior and exterior digital signage, and the latest news from Samsung for this sector.

The advertisements we see in banks, store windows, large shopping centers, hotels, airports, congresses... are evolving towards interactivity with a clear trend that is directed towards man-machine dialogue. Both the corporate environment with the new touch tables, like the consumer one with large format displays that recognize gestures and voice, through the use of digital multimedia content on LED panels that are increasingly present in our daily lives - in what is known as digital signage -, are having a clear evolution towards interactivity, sustainability and, in the near future thanks to technological convergence, the connection between interactive marketing platforms and consumers' mobile devices.

The event, which will be held between 12:00 and the 15:00 hours on the first floor of the IFEMA North Convention Center, will begin with an exhibition of Samsung's new tactile and interactive solutions for the digital signage market by Yilka Rodriguez, Samsung Large Format Solutions Product Manager, and Berta Conde, commercial manager of the South Korean company.

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Next, The presentation of three developments on Samsung's different interactive marketing platforms will take place. So, Edward Thomas, company technology specialist reason, will explain the application of the Samsung SUR40 interactive table with technology Microsoft PixelSense in the new men's clothing store of the fashion brand Victorio&Lucchino has just opened in Madrid. For your part, John Pujol, owner and CEO of the firm Ping Pong Technologies, will show how a person can easily remotely manage an application on a large-format video wall system equipped with Microsoft's Kinect gesture sensor, like the one installed at the Roca Gallery in Barcelona. Y, finally, Elias Robles, Project Director at Led VISUAL, will address the combination of digital signage solutions with mobile marketing tools and QR codes.

According to Rubén Sánchez, Product Manager of the Flat Panels Division at Charmex International, The main goal of these presentations is to “create synergies between companies and encourage the possible application of these ideas in new projects”.

As a culmination, A Microsoft official will give the presentation 'Interactive marketing and the future of the LFP market' and the day organized by Samsung and Charmex will culminate with a show room in which the latest solutions from the South Korean firm in the digital signage section will be exhibited.. Among them, highlights the innovative UD22B square LED display with screen ratio 1:1, 5,5 frame millimeters and 21,6 inches, that supports unlimited configurations to create video walls, and the NL22B transparent screen 22 inches, which is presented as an all-in-one showcase, with a thin LCD panel on the front of the transparent screen that allows the appearance of images and animations to dynamically interact with the products inside.