Samsung and Mi Ant reinforce digital content in the restaurant sector

Samsung has announced a collaboration agreement with the company Mi Ant, por el que la compañía surcoreana dotará de su tecnología a esta firma especializada en la comunicación dinámica dentro de establecimientos como restaurantes o cafeterías para desplegar sus servicios de comunicación digital a través del sector Horeca (Hospitality, Restoration and Catering).

Continuing with its commitment to enhance its wide range of commercial displays both in terms of launching new solutions and collaborating with technological partners from different vertical sectors of the market., Samsung has reached an agreement with the company my ant which aims to satisfy the technological needs of a sector as atomized as the restaurant sector in Spain – Horeca, hotel restoration and catering –, based on a competitive solution that combines quality, warranty and after-sales service. As a result of this collaboration agreement, This company specialized in communicating through new technologies will develop content for the restaurant channel, relying on the technology of the South Korean manufacturer at the level of screens and content management software. (Samsung Magic Info). This joint proposal, basically, will allow businesses to improve the issuance of messages and communications about their services in their establishments in a completely interactive way.

Mi Ant's digital content offering includes solutions for both touch and non-touch systems.. Regarding the first block, for touch systems, The proposal of this Spanish company is based on the eMenu Front-Resto. Basically, It is a tactile menu strategically installed at the entrance of each restaurant, bar or pub, that allows you to visually know all the services, dishes and drinks offered by the establishment, favoring possible choices by potential customers. This interactive menu, from which customers can place their order or interact with other tables, allows, via a touch screen, place your order without having to queue or wait for the waiter to take your order. This menu offers the possibility of viewing high-resolution photos of the different dishes offered by the restaurant and incorporates other additions such as the integration of games or the possibility of accessing social networks..

Samsung has decided to participate in this initiative through its MD series panels and its Samsung Magic Info content management software.. At first, The eMenu system will be installed at the entrance of the restaurant, bar or pub, so that the potential customer can see some of the items offered as the menu of the day, the most outstanding drinks or dishes. At first, Businesses in the Horeca sector will be covered in some of the main urban centers of the country (Madrid, Barcelona, Valencia and Galicia).

MD Series

Samsung's new MD Series is part of its extensive Line Up of digital signage solutions with LED backlighting. This range is specially designed for digital signage and is very attractive for companies wishing to make the transition from CCFL to LED. Therefore, The use of this proposal in the Horeca sector can contribute to increasing the profitability of businesses. The MD Series is available in various screen sizes (32”, 40”, 46” y 55”). Among other elements, The quality of the images and the low energy consumption of these monitors stand out, as well as the Media Player that they integrate, which makes it possible to play multimedia content without the need for a PC or other external player device.

Regarding digital signage management tools, MagicInfo Lite, content management solution, Already integrated into the MD Series for greater convenience, allows remote control of both the large format monitors installed in each establishment and the content displayed on them.