Christie helps create China's largest projection mapping

The Chinese city of Shanghai welcomed the new year with a projection mapping projected in an area of 70 meters on the facades of the Shanghai Pudong Development Bank and the Customs House with the help of 34 christie projectors.

Covering a projection area of ​​more than 9.000 square meters and extending along 70 meters from the facade of the Shanghai Pudong Development Bank building and Customs House, Christie's visual display solutions have created the largest projection mapping project in China with a live show at last New Year's Eve party 31 December 2012. For projection mapping, 34 projectors Christie.

Held on The Bund - an embankment located on the banks of the Huangpu River, with several historic buildings and architectural styles of the ancient Chinese city- The eight-minute show showcased multimedia content of Shanghai's infrastructure and transportation system to highlight the city's magical attraction.. Screened a few minutes before midnight, The sharp, ultra-bright images projected on the exterior of the building lifted the mood of more than 200.000 personas, reaching its peak when the countdown began to receive the 2013.

Lin Yu, vice president of Christie Asia-Pacific, has manifested: “Making the largest projection in open-air architecture in Chinese history has been a memorable achievement that we proudly share with the citizens of Shanghai and visitors at the countdown on the Bund. It has been an honor for us to enhance the party with Christie's most robust projectors”.

Xiaolan Sha, lighting and projection mapping director of the New Year's party for Shanghai, has explained: “'Activate the 2013 with dreams’ was the theme of this party. After last year's success, that caught everyone's attention, we elevate the program to a new 4D projection show. Working with the special effects team of the film 'The Fifth Element', It took us six months to put together multimedia content with larger than life images to impress the audience. The last ones 30 Seconds of projection mapping took the audience to our roots in China by showing them the faces of Chinese citizens collected through Weibo and the official government website. Large-scale projection mapping requires clarity and brightness in images without compromises. Gracias a Christie, The visual effects exceeded our expectations.”

According to Sha, people were impressed and could relate well to the animated visual effects of projection technology. “The Bund is famous for the different architectural styles of many of the historic buildings that fill Shanghai's financial center. The uneven facades and shapes of the buildings with their delicate details posed a challenge for projection mapping.. We have overcome the challenge by using four layers of overlapping images. For this, We attribute our success to the image mixing capabilities of Christie projectors”, concludes Sha.

[vimeo]http://vimeo.com/57378749[/vimeo]