WHEREAS 2013 attend the European debut of Casio Signage

The Casio Computer company has taken advantage of the tenth edition of the ISE fair to publicize at a European level the new digital signage business line that it has just launched: Casio Signage, a curious tool that can be modified and adapted according to the customer's needs to help brands and store owners attract new customers.

Casio Computer has presented its new digital signage solution at the ISE in Amsterdam, a new concept of attracting people to stores. Casio Signage is a kind of virtual showcase with a revolutionary and innovative approach with optimal advertising tools and online showcase services to attract new customers and thus increase visits to the point of sale.

Casio Signage is a tool at the forefront of virtual advertising to captivate passersby with a realistic-looking character that speaks to them from the screen. The screen itself actually has the shape of a customizable character in each case. Character appearance and voice can be easily modified to maintain interest and update messages. Casio Signage is very compact and requires no installation work, so it is easy to find a suitable place. Also offers multilingual support for visitors who speak multiple languages, Its light source lasts approximately 20.000 hours, and incorporates innovative online services, such as issuing digital coupons.

Main features

The Casio Signage screen is in the shape of the character or person, and refers to potential visitors to the store to get their attention. Content is updatable to keep visitors interested: a retail store provides Casio with a still image and text. Casio then animates the image and adds the voice. Video production is not required for stores. This process makes it very easy to update.

It has a compact size -458 mm x 536 mm- which allows it to be placed almost anywhere in the store, and multilingual support with English, chino, Korean or Spanish. Customers can select the language they want to hear. Incorporates a cloud of unique services to carry out retail promotion plans, and the Hybrid Laser-LED technology that provides very low consumption and ensures a useful life of 20.000 hours.