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Gucci displays its new Grammy collection with ultra-transparent virtual screens from Samsung

Coinciding with the delivery of the recognized awards, Gucci exhibits its new collection in numerous showcases with Samsung LED NL22B ultra-transparent virtual screens.

Gucci Grammy

Transparent LCD technology for digital signage that represents the Samsung LED NL22B has been the option chosen by Gucci to present its new collection of watches and jewelry based on the Grammys.

Coinciding with the delivery of the recognized awards, Gucci has exhibited this new collection in numerous showcases with ultra-transparent virtual screens at Macy's Herald Square in New York.

Macy's flagship these days shows off the latest Gucci creations behind the NL22B LCD that, with its contrast ratio of 500:1 and a transmission rate of 15%, are impacting visitors.

Gucci Timepieces & Jewelry and The Recording Academy have maintained an intense collaboration since last year. Among other actions, this exhibition has been organized, now at Macy's Herald Square, that will visit several American cities.

Besides, Gucci supports international music exchange program for students from China, Hong Kong, Macau and Taiwan jointly with the China Soong Ching Ling Foundation, via Gucci Timepieces & Jewelry Music Fund, recently founded.

Samsung NL22B

By, 12 Feb, 2013, Section: Case studies, Digital signage

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