Digital signage and AV technology to present the new Samsung Galaxy S4 to the world

Samsung has used all its technological experience in signage and digital marketing to present the image of its Galaxy S4 smartphone to the entire world today..

“Be ready 4 the next Galaxy” as a global slogan; two promotional videos in recent weeks starring Jeremy Maxwell, a boy who in the first had been chosen to expectantly receive a package containing the new Galaxy S4 smartphone from Samsung and that ended when the box was opened without its contents being seen, to continue in a second part with an amazed face that finally saw and he alone how the expected development, and finally a warning message “the countdown begins…”. A staging in which the South Korean company has left nothing to chance and whose wait ends today with the world presentation of the new member of the Galaxy family at the Unpacked event 2013 which will take place in the central Times Square of New York (at seven in the afternoon local time), of which every last detail is also saved, except a Flash mob in which some mime dancers, with a number 4 attached to the back, announce their arrival.

From different parts of the world and in the most emblematic and busy spaces of New York, London and Hong Kong, The firm has used the impact communication provided by digital signage and digital marketing technology - another of Samsung's strategic business areas -, as well as audiovisual systems, lighting and projection to generate and arouse maximum attention.

Large video walls outside these cities showed the public in recent weeks the message of “you are prepared for the 4 “Galaxy generation”.

Today the wait will be over and the design will be known, features and benefits of Samsung Galaxy S4 at the Unpacked event 2013, a massive and big call, In addition to hundreds of journalists and media from around the world, countless curious people will come to see what is going to happen there.. The designation of New York and, concretely, de Times Square, to make this presentation does not seem to be coincidental either., since the Korean manufacturer makes it in the country of its direct rival, Apple.