Dj3 Canarias launches Canal Hiperdino.TV with NEC displays

The Hiperdino Supermercados group entrusts Dj3 Canarias with the implementation of a Dynamic communication and advertising circuit in its points of sale.

The Hiperdino supermarket group has just opened a new commercial space in the El Tablero shopping center, located in the municipality of San Bartolomé de Tirajana on the island of Gran Canaria. This new center has the latest technologies applied to a sales area, thus becoming a reference center for the sector..

Among them, its digital signage circuit stands out, which not only allows the dissemination of corporate and advertising content., but also has a new integrated queue management system, that informs, through the screens distributed throughout the center, on the order of service shifts in the delicatessen sections, butcher and fishmonger, making the customer's shopping experience more productive and satisfying.

Dj3 Canary Islands has carried out the integration of the entire system, from engineering to production and management of channel content. In the integration a total of 21 NEC professional range displays, and three touch systems for managing and monitoring shifts in each section. The system also has virtual voice technology to generate messages associated with ad hoc campaigns and notices., and audience measurement systems that allow the collection of data on the effectiveness of the communication campaigns carried out. All content and queue management is carried out entirely with the Scala Infochannel software platform. The Television Production Media Laboratory of the University of Las Palmas de Gran Canaria has participated in the development of the solution., unit specialized in the development of solutions for DS.

The technological advances that this supermarket presents will be the guideline to follow for future openings or renovations that this Canarian business group intends to carry out in 2013, as stated at the inauguration by Javier Puga, Director of the Hermanos Domínguez group.

Dj3 Canarias has been developing Digital Signage solutions for food surfaces since 2006 and currently has facilities in important food groups in the Canary Islands.