Clear Channel places Denver International Airport at the forefront of digital signage

Four video towers of almost eight meters of LEDs and 118 digital screens make the US airport of Denver one of the most advanced in digital signage, under Clear Channel marketing.

He Denver International Airport (Colorado – United States) It has one of the largest digital signage networks carried out by Clear Channel Outdoor, airport division Clear Channel.

The new installation is made up of four circular LED video towers, almost eight meters high, located around the columns of the elevator in the main hall, that dominate the main entrance of the airport terminal with striking images.

The multinational Clear Channel, which has developed and maintains the most complete digital signage network of the most important North American airports and has more than 260 airports around the world, has been responsible for this digital signage project, whose purpose is to improve the customer experience and provide a dynamic and attractive medium for advertisers who want to promote themselves in the fifth busiest airport in the United States..

This was stated at its inauguration by John Ackerman., commercial director of Denver International Airport (THERE): “The video towers are currently the largest digital screens installed at an airport in the United States.”. More than fifty million passengers a year will be able to view the messages shown in this spectacular digital design., with ads, products and services that inspire and improve the experience of visitors and passengers”.

This digital signage project will also serve, according to Ackerman, “to significantly increase our income and that of the companies present at the airport, and will help reduce costs for our airline partners”. added.

Clear Channel's installation at Denver International Airport places it at the forefront of digital video advertising, since the installation of the video towers marks a milestone in a more ambitious technological project that will increase in the coming months.

So, besides the towers, The digital signage project includes the installation of 118 70” LCD screens that will be distributed throughout the airport, including the different levels of the terminal and in the boarding areas. This digital installation is part of the contract, ten years duration, between DIA and the airport division Clear Channel Outdoor.

The executive vice president of business development at Clear Channel Outdoor, Toby Sturek (in the image) has pointed out that “with this digital project, DIA managers recognize the value of digital video advertising. We are offering local and national advertisers new platforms to inspire their creativity and dynamics, with the ability to display integrated messages in multiple locations throughout the airport to all travelers.”.