Spectacular interior 3D video-mapping to promote the new Saudi city Jeddah Murooj

Projection Advertising has produced the largest indoor 3D video-mapping event, of 35×7 metros, to promote the new city Jeddah Murooj in Saudi Arabia.

The English projection specialist Projection Advertising has been chosen to host the largest indoor video-mapping event ever held in Saudi Arabia to promote the new city of Murooj Jeddad (Jeddah Meadows).

For this spectacular event, of 35 meters wide by 7 360º height separated into three components, Fifty spectacular lighting devices have been used, multiple high-brightness projectors, surround sound to create “an innovative element of live 3D projection magic, with a unique mapping experience on a canvas of 8.000 pixel”, point out its creators.

The projection, five minutes long, It took place at the end of last month in the luxurious Leylaty ballroom (the largest center in Saudi Arabia) as part of the gala night to promote the city of Murooj Jeddah, developed and built by the Sumou Real Estate company with the help of the Saudi government.

The assembly and staging of this spectacular interior video-mapping was carried out in less than twenty-four hours., in a complex Projection Advertising integration task, composed of software with custom maps of the city and the different scenes, media servers for sound and lighting management and control, moving components in three different structures or elements.

During the screening, an innovative and 'magical' live sequence was performed, that blended seamlessly with the overall production to create an exclusive and unique video-mapping story translated from Arabic as “Jeddah Meadows: The reality of
 a dream”.

The video-mapping narrative begins with a film of a Saudi boy walking through the desert. He falls asleep and dreams of an incredible journey in which he grows up and lives in the city of Jeddah Murooj. The ending has the perfect integration of real actors who emerge, as if it were magic, behind a clipping projection, before shaking hands with the Saudi princes.

A complex production

As Tom Burch explains, director general de Projection Advertising, “It has been one of the most difficult and complex mapping productions we have done. From right-to-left stotyboarding through integrated projection and live elements, we have delivered an event worthy of the new city of Murooj Jeddah, and one of the most complex and entertaining 3D cartography and mapping shows staged anywhere in the world so far.”.

Para Khalid Telmesani, CEO of Sumou, “Projection Advertising promised a totally unique 3D-mapping experience, and they have given it to us at all levels. Murooj Jeddah is going to be one of the most spectacular developments in the world, and for us it was very important that the gala event lived up to these expectations. “They were able to turn our ideas into something that only seemed like a dream and create it spectacularly in front of an audience that included two of Saudi Arabia's most influential royal princes.”.

[vimeo]http://vimeo.com/65307479[/vimeo]