YCD Multimedia presenta su nueva plataforma Advertising Retail Merchandising RAMP 5 for digital screens

Described as the next generation of dynamic advertising in retail, YCD Multimedia has presented RAMP 5, which introduces HTML templates 5 for better commercial management on digital screens.

YCD Multimedia has presented RAMP 5, the new version of its Advertising Retail Merchandising platform that the company describes as “the next generation of advertising for the retail sector”, since it combines campaign management capabilities on digital dynamic advertising screens with HTML5 support.

This platform provides greater flexibility, scalability and ease of use thanks to the introduction of HTML5 templates that, As YCD Multimedia points out, “they open up a world of dynamic and flexible content creation options.”. Con RAMP HTML5 Player, Campaigns and menus can now be viewed on most devices for all types of applications, creating more engaging experiences, profitable and in less time”.

In this sense, new campaign updates, advertisements, Products and promotions can be managed more quickly with the new RAMP interface 5, much more intuitive and capable of differentiating prices and promotions depending on the location and time of the campaign. These changes can be sent to a, to some or all locations in the display network with presets to ensure that each system receives and deploys relevant updates on time.

In addition, Clients can manage their authorized corporate campaigns and make real-time updates based on local criteria, such as the weather, events that occur in the town, promotions in a specific business or by the inventory levels they have.

RAMP 5 not only has it improved the functionality for which it was developed: optimize marketing workflows, but now allows retailers to create, manage and deliver commercial campaigns and brand product promotions across your entire chain of stores, with templates and multimedia content to update information on digital screens more easily and quickly.

I raised Noah, CEO of YCD Multimedia in New York, points out that “RAMP 5 It is an optimized version to respond to market requirements with more scalable and open solutions. This marketing tool helps the retail sector achieve specific business objectives, improving the management of digital marketing campaigns efficiently and more effectively, with measurable results.