DJ3 Canary Islands: smart supermarkets with digital signage and the Hiperdino TV channel

The digital signage specialist DJ3 Canarias has developed a corporate television circuit and dynamic advertising in the new supermarkets of the Canarian food chain Hiperdino.

The Hiperdino food chain, based in the Canary Islands, has once again trusted the local company specialized in digital signage DJ3 Canary Islands for the development and implementation of the corporate television circuit and dynamic advertising in its new center in Tenerife.

The TV circuit incorporates an integrated queue management system that informs, through the screens distributed by supermarket, on the order of service shifts in the delicatessen sections, butcher and fishmonger, making the customer's shopping experience more productive and satisfying.

For this, DJ3Canarias has installed a total of fifteen professional range screens from the firm NEC Display Solutions, as well as three touch systems for managing and monitoring shifts in each section.

This channel has virtual voice technology to generate messages associated with promotional campaigns and ad hoc notices., in addition to background music channel integrated with the television channel.

In this new shopping experience offered by the supermarket, Customers can compare the prices offered by this establishment with respect to direct competition, or even download cooking recipes and coupons to get discounts at the same location.

Other technological innovations carried out by Dj3 Canarias in this food group have been in the Hiperdino Express stores on the islands of Tenerife and Lanzarote., which have been the first to incorporate dynamic advertising screens in their establishments.

The Hiperdino Express TV project aims to provide these stores with a direct and dynamic communication channel that informs customers and tourists about the offer of products and services.. The programming shown on the screens is completed with content aimed at promoting tourism on the islands and for this purpose there is the collaboration of the town councils and councils of the areas in which they are located..

Dj3 Canarias has carried out the integration of the entire system, from engineering to production and management of channel content, displayed in three languages (español, english and german) in order to respond to the typology of the public of these centers, as well as background music integrated with the channel broadcast.