Panasonic leads Europe in sales of professional rugged tablets

With a fee of 29% in 2012, Panasonic is in first place in the European market for professional tablets, according to the VDC Research study, and with a participation of 63% of its Toughbook range in the rugged laptop segment.

For the eleventh consecutive year, Panasonic -specifically its division specialized in robust mobile device solutions for companies, Toughbook– maintains its leading position in the European market for robust laptops, with a participation of 63%, and is ranked first in the sale of professional rugged tablets, with a fee of 29% in 2012, according to the study of VDC Research.

Driven by the launch of its new range of Toughpad professional rugged tablets and the rapid adoption of the Toughbook CF-D1 and CF-H2 specialist tablet models, Panasonic has reached first place in Europe, with an increase of 400% annual in the number of units sold.

David Krebs, Vice President of Enterprise Mobility at VDC Research, points out after the results of the study, that “Panasonic has been the benchmark in the market for rugged and durable laptops and is now replicating this success in the market for rugged and professional tablets”.

According to this manager, The forecast is that the rugged tablet market will grow by 16% until the year 2017, “since companies see clear benefits that these devices bring to their mobile workforce, and Panasonic is well positioned to take advantage of this growth”.

The new Toughpad range consists of three Windows tablets 8 Pro and Android designed to meet growing enterprise demand for purpose-built tablets, using the latest features to improve field worker productivity.

Proof of this is the digitalization and mobility project carried out between Iberia, AENA and Panasonic Toughbook at T4 Madrid-Barajas, analyzed by Digital AV Magazine, for airport management in all its phases, that make this airport the first hub in the world in which mobility is a transversal element in all the airline's processes.

El modelo Toughpad FZ-G1, with its latest generation IPSα Full HD screen 10.1 and with visibility outside, It is the first Windows tablet 8 Fully rugged pro, Designed for mobile workers who spend much of their time working outdoors or from a vehicle.

For your part, Toughpad FZ-A1 and JT-B1 models are the first Panasonic tablets with Android. Ergonomically designed and a size of 10 y 7 inches, respectively, is an ideal solution for mobile workers in industries such as utilities, transport, logistics, asset management and police forces.

European benchmark in robust notebooks

In the rugged laptop market, Panasonic's Toughbook range has maintained its dominance in the European market for eleven consecutive years, reaching a 63% of market share.

As Gemma Guillén explains, Marketing Manager of Panasonic Toughbook in Spain and Portugal, “In our country, large and medium-sized companies have been enjoying the benefits offered by Panasonic Toughbook solutions for years.. They are mobile devices with unique features that allow you to work anytime, anywhere., even in the most extreme environments, and our goal is to provide maximum mobility”.

Regarding the VDC Research study, Jan Kaempfer, director de marketing de Panasonic Computer Product Solutions, underlines that “this latest data demonstrates the value that our new range of Toughpad tablets brings to companies seeking to transform the productivity and service provided by their mobile workforce.”. “We will continue to invest in the development of a range of bespoke rugged professional devices and tablets ready for the next generation of mobile computing to accurately respond to the needs and specifications of our professional customers across Europe.”.