Comfersa launches new digital dynamic advertising circuits in AVE stations

The advertising media and products manager Comfersa has launched new digital circuits made up of video walls and large format monitors at the AVE and Atocha Cercanías stations.

Comfersa, subsidiary company of Renfe Operadora and Adif, has launched new digital circuits of dynamic digital advertising in high-speed train stations (AVE), as well as at the Atocha Cercanías station, one of the busiest in Spain.

The AVE dynamic digital advertising circuit, composed of the Puerta de Atocha stations, Barcelona Saints, Valencia Joaquín Sorolla and Alicante, It is based on six large-format video walls and fifteen interactive vertical touch screens.

The system is completed with the distribution in strategic areas with a large influx of 204 horizontal screens (in formats of 42 y 55 inches) and the displays inside high-speed trains, in which fifteen or twenty second advertisements are broadcast, with a maximum number of six advertisers to avoid saturation.

The entire circuit of screens emits eighteen hours a day; that is to say, an advertising spot will be broadcast 600 times a day on a single screen; 3.780.000 times on all dynamic advertising screens in a month: a figure that in turn increases in impacts, since each ad is seen by several travelers on each pass.

The vertical screens, in addition to broadcasting video, They are interactive touch supports with traveler service information: station location map; station shops; nearby hotels and restaurants; car rental, etc., as well as direct access to the official tourism websites of each city and those of Adif, Renfe and Comfersa.

Sixteen square meter video wall

The largest of the circuit's video walls is located at the Puerta de Atocha station (next to the tropical garden), with more than sixteen square meters, made up of twenty-eight screens 46 inches, in configuration 7×4.

Este videowall, installed to welcome travelers in a unique and singular environment, It has its own format, ultrapanoramic, longer than a standard format 16.9 conventional (would be equivalent to a '28.9'), which allows the creation of new spot formats that further reinforce the brand image with exclusive audiovisual products.

Other advantages over other standard video walls is the combination of several video zones, or alternating video with static images; your directional audio column, to appreciate the sound in the entire surrounding area with great clarity, as well as the HD video input to hold events with augmented reality technology or broadcast live images.

Besides, the station has another video wall (five square meters) composed of nine screens in 3 configuration×3, which is located in the corridor that connects the Atocha Cercanías area with AVE Departures., the busiest area of ​​this facility and where numerous stores are located. The bottom part of the video wall has a news ticker from Agencia EFE, which is updated in real time with the latest news.

Besides, Two 4-inch video walls have been installed on the Atocha Cercanías platforms.×4 screens, since it is a nerve center where all Madrid commuter lines intersect., with an influx of some 350.000 people daily.

The peculiarity of these two systems, high brightness and high resolution, is its low energy consumption and that most of its components are recyclable.