Smartycontent brand_me EVO manages the integration and dissemination of videos for advertising campaigns

Brand_me EVO is a tool designed by Smartycontent so that all video integration and dissemination processes are done according to the brand's objectives., including 360º analytics to evaluate the reach of campaigns.

The brand_me EVO solution Smartycontent allows advertisers and brands to integrate and distribute their videos according to their marketing strategies, communication and advertising.

Brand_me EVO includes analysis of results with the aim of optimizing advertisers' investment in their campaigns, expanding the range of messages issued. Your player can be personalized with the campaign image of the product or brand.

It incorporates interactive video technology with which it is possible to convert a conventional spot into one with interactive content and applications within the playback area., can be applied to branded content videos.

Brand_me EVO has a 360º analytics system to evaluate the results and be able to know the scope of the campaigns. Perform video analytics through an analysis solution that offers viewing data, the number of impacts per day, display percentiles, viralization rate etc..

Integration in web and social medial in Internet and social media

The Smartycontent solution, brand_me EVO, offers different integration models to achieve the best awareness ratios, User engagement and effectiveness in social networks.

Integrates multiscreen video dissemination on websites and social networks, with social impact analysis based on real-time algorithms specialized for the Spanish-speaking language on Twitter, Facebook, blogs, forums and news.

With the Sentsis monitoring tool that it incorporates, you can perform a real-time analysis of the action carried out on social networks., offering the advertiser a global vision of the reach achieved, the degree of influence achieved on social networks or the impacts and mentions.

Its integration into web pages is done in a simple and reliable way, in a single line, avoiding manipulations and integration errors.

To incorporate the videos into YouTube, it offers its own player; that is to say, The integration model is based on the ingestion of videos from this network into the Smartycontent players themselves.. Thus, viewing statistics are provided to the brand and its agency since, option not provided by the Youtube player.

This tool also controls the diffusion on Twitter based on the Klout ranking, offering the incorporation of more than 5.000 Twitter users for the push to viralize the campaign you want to carry out.