TDT Global explains its segmentation technology for OOH campaigns

The new tool TDT Global to plan, Run and analyze Out of Home advertising campaigns (OOH) offers precise geographic segmentation and detailed analysis of its effectiveness in urban spaces.

The specialist in digital solutions and strategic consulting TDT Global has presented its new polygonization technology for OOH advertising campaigns, that not only improves the placement and impact of the ads, but it offers a more accurate measurement and a detailed analysis of effectiveness of each commercial action.

As explained by TDT Global, polygonization is a crucial process in geographic information systems (SAY), that converts point or line data into representations of areas using polygons. This allows advertising companies visualize physical spaces accurately and make informed decisions based on detailed geospatial analysis.

With this new tool, TDT Global facilitates more defined geographic segmentation, allowing planners to pinpoint the areas in which they want to place and display their ads.

Besides, polygonization optimize ad placement by identifying areas of interest based on pedestrian or vehicle traffic, population density and proximity to key points such as shopping centers or transport stations.

“Polygonization is not a mere tool, is dismantling the barriers between the digital and physical world, becoming the catalyst for a new era in OOH advertising - he says Luis Freitas, business product owner de TDT Global-. This technology allows media companies to offer campaigns with the precision of digital marketing in the public space, which represents a significant improvement to the reporting and monitoring experience of OOH and DOOH advertising campaigns.”.

Nicolas Matera, business developer de TDT Global, adds that “the visualization and reports generated by this tool allow our clients to clearly see where their campaigns are being executed and their reach.”, facilitating the presentation of reports with an unprecedented level of detail”.

This new tool also offers advanced measurement and analysis capabilities, so advertisers can accurately quantify ad exposure and analyze the rperformance of campaigns by specific areas.

When integrating polygons with demographic data, Companies have the possibility of creating more segmented and targeted campaigns, adjusting advertising messages to the specific characteristics of the audience in each area.