Moment Factory creates an immersive multimedia environment in the new Los Angeles airport terminal

The new Tom Bradley terminal at Los Angeles International Airport (LAX) It has the largest multimedia immersion and digital content system in North American airport facilities made by Moment Factory.

The producer of multimedia visualization and immersion content Moment Factory has made one of the largest and most impressive installations in this sense that any North American airport currently has., at the new Tom Bradley terminal at Los Angeles International Airport (LAX).

The objective of this visualization project focused on improving the passenger experience while transiting through the airport., as well as the iconography of Los Angeles, with spectacular visual content about the magic of traveling, sometimes interactive, that transforms the walls of the airport into various places, including seven multimedia architectural sculptures.

Over four hours of original video content, as well as interactive creations, High-resolution, real-time 3D images and iconic sculptures shape the creation of Moment Factory, with the collaboration of Marcela Sardi, of Sardi Design, y Mike Rubin, of MRA International.

The adventure of traveling

Capturing the romanticism and magic of travel is the common thread of this iconographic project, that begins the moment passengers enter this new terminal and takes them back to the era of exotic travel, to continue along coasts and marine dives, enjoy animated vignettes of old Hollywood or the discoveries of new lands in which imagination and dreams set the tone.

A project of such magnitude has required a multidisciplinary collaboration of designers and multimedia specialists.. So, The seven iconic sculptures have been designed by Sardi Design and MRA International, in collaboration with terminal creators Fentress Architects; together with the engineering company Monkeys; the system integrator Electrosonics and the producer of multimedia and interactive content Moment Factory.

This multidisciplinary team worked together taking into account the modern architectural elements of the terminal and its dimensions., distributed over several floors, to create content that established a balance of calm and sensitivity, beauty and entertainment for the passenger.

More than twelve months of work, in which Moment Factory has worked with dancers, actors and even parrots to turn their studio into a virtual environment that simulated a virtual paradise; an ecosystem with images and animations that were previously made in mock-ups and 3D models on the computer until all the components of this great multimedia visualization are combined.

Interactive sculptures

One of the first creations the passenger sees is a tower of time, built around the main elevators, completely covered with screens “that come to life with everything, from a jungle full of animals to an original tribute to the silent film era”, point out from Moment Factory.

The Time tower also includes an interactive surface that reacts to passengers' gestures by activating personalized visual effects in real time..

The entrances to the North and South areas of the new Los Angeles airport terminal have so-called Portals, composed of a dozen interactive panels as portals, eight meters high, with continuously changing visual and sound effects to reflect departing flights and the movement of passing passengers.

The content of these portals evokes mosaics, water reflections, etc. that suggest the transformation and movement that is felt on a journey, inspired by the destinations from this airport to Tokyo, Paris, Sidney,…

Another creation is a large LED video wall measuring about twenty-four meters that welcomes passengers with animated greeting images upon arrival in Los Angeles..

Also, The so-called Bon Boyage Wall is a farewell video wall for passengers leaving the city, with images filmed in slow motion of places in Los Angeles, inspired by the seriesJumbology of the photographer Philippe Halsman

El Story Board, a composition of more than 36 meters with LED screens, offers visual narratives of Los Angeles, from destination cities and the farthest corners of the earth. Finally, Destination board offers a video with data showing information about flights and destination cities.