Mira Festival 2013 will transform Barcelona into the capital of the arts and visual experimentation

Music & Visual Arts Festival (Mira) celebrates in Barcelona, of the 14 al 16 next November, its third edition with new features such as its new corporate image, the extension of the event to three days and the launch of Mira Lab.

Of the 14 al 16 November, the music & Visual Arts Festival, Mira, of Barcelona will begin its third edition, focused on research and latest trends in the visual arts in real time. With a renewed image, Mira 2013 extends the number of days of duration, that goes from a single day to three days and two nights, that will be held in three different facilities in the city “with a single objective: transform Barcelona into the capital of the visual arts”, as pointed out by those responsible.

The daytime sessions will take place at the Barcelona Contemporary Culture Center (CCCB) and in the Razzmatazz room, and are part of another of the edition's novelties 2013: Mira Lab. For your part, The night sessions will be held in the old Fabra i Coats factory, original venue of the festival.

One of the initiatives carried out by those responsible for the festival to “remain faithful to Mira's principle of visual experimentation”, has been the design of a new corporate image and the website, carried out by the Barcelona design studio Device, who has also been in charge of the edition's graphic campaign 2013 of the festival.

Concretely, For this campaign the 'magic eye' technique has been used, popularized in the years 90, to show “that Mira is a festival where you explore and discover. You just have to unfocus your eyes to realize that behind a plot of abstract shapes a figure appears.”.

First edition of Mira Lab

The great news of the Mira festival 2013 is the creation of Mira Lab, an international event dedicated to research in the field of visual arts in real time and the exchange of knowledge between all agents involved in the creative industry.

The proposal of the first edition of Mira Lab is configured in nine workshops, three conferences and the same number of debates, two audiovisual shows, projections, presentations and competitions “to learn, show and share the fusion between art and technology”, as those responsible point out.

The company Epson participates in Mira Lab as a technological partner, for which the workshops on video installations, video-art and visual mappings, inter alia, will have projection systems from this manufacturer.

The CCCB, one of the main platforms for cultural creation in Barcelona, will host the first edition of Mira Lab. Each of the three days will revolve around a thematic axis: space and projection (14 November), focused on space design and mapping; creative programming (day 15), oriented to the generation of content in real time; and interactivity (day 16), focused on interface design, to augmented reality and interactive installations.

As its creators point out, “Mira Lab wants to bring together creative and technological talent at a national and international level in an event dedicated to live shows and visual art in real time.”, for artists and professionals interested in new ways of relating live music and visual arts; technology developers and creative programmers; architects, designers of interactive installations and space-stage, etc.).

Among these contents and creative experiences, Millumin's videomapping stands out.; Processing's interactive installations, or the audiovisual and digital proposal of Vjspain, among many others.

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