Leddream and TMTFactory offer a Barça audiovisual experience in the new FCBarcelona Megastore

The new Camp Nou Megastore provides Barça fans with an audiovisual experience, supported by an LED screen 16 meters supplied by Leddream, that immerses them in the Barça spirit through the content and audio of TMTFactory. This is supported by a 3D videomapping that is suspended from the ceiling..

Customers entering the new FCBarcelona Megastore, inaugurated at the end of last December at the Camp Nou, They are welcomed by a large LED screen that immerses them with its immersive images in a Barça digital environment that is complemented by a 3D video mapping that is projected onto the Chandelier., that presides over the traditional stadium-shaped stands. A digital experience that has been made between Leddream y TMTFactory.

The new Megastore wants to give a more technological and digital vision, with personalized services that convert 2.100 square meters, spread over three floors, in the best FCBarcelona store and in the first Nike store in the world by turnover.

With his 16 metros, indoor LED screen, which has been supplied and installed by Leddream, It is one of the largest in Europe. In the shape of an ellipse and equipped with Black LED Pixel Pitch technology 4,81 mm, View content in 4K with a resolution higher than Full HD (3120 x 312 pixels). These contents, as well as audio are supplied by TMTFactory.

Dynamic and 3D content

The immersive sensation offered by this LED screen continues through the so-called Chandelier, that is held from the highest point of the tent. This is made up of different translucent glass elements that are dropped through the space and receive the impact of light from four high-luminosity projectors., supplied and installed by Leddream. These allow a corporate videomapping that shows the Barça anthem and a rain effect of Barça confetti to be projected on both sides of the glass..

The spectacular dynamic content, created by TMTFactory, show player statistics, Nike promotions, spectacular goals, next days, unpublished images of the club…

TMTFactory also programs the synchronization of these contents with those of the Chandelier, created by Mr. Beam, providing this feeling of unity and spectacularity that we mentioned previously. The project is managed by Broadsign software, which, in addition to synchronization, allows constant control of the status of the screen and projectors.