Surprising 3D mapping over water with PointCloud Media's Raylight4D system

The video projection specialist PointCloud Media has used its Raylight4D system to create a surprising 3D mapping show on the surface of a swimming pool., specifically that of the Sheraton Waikiki hotel in Hawaii.

The owners of the Sheraton Waikiki hotel in Hawaii have decided to apply 3D video projection and digital signage technology in a surprising way for their guests in their establishment on an unconventional surface: the hotel pool, in which graphic figures of the clients were superimposed, of the hotel and its services.

For this project they hired the services of the video projection specialist PointCloud Media and its Raylight4D mapping system, that the company uses on all types of surfaces and spaces, expanding the experience and possibilities of this technology to attract the attention of viewers.

Raylight4D is a custom hardware and content solution, tailored to the surface of the pool at each site, which uses the possibilities of projection systems to display bright images, saturated colors and animations as a new business opportunity.

In this sense, The wide availability of pools and their sizes in combination with 3D mapping opens new opportunities to carry out themed events and brand activities, especially in hotel environments and tourist centers, to create experiences with high visual impact on the audience.

As Alan Demafiles has pointed out, Vice President of PointCloud Media, “the project at the Sheraton Waikiki hotel in Hawaii shows how 3D video projection technology on these types of surfaces 'breaks' the noise of traditional marketing to create high-impact and more lasting brand experiences”.

Image quality and cost savings

On this occasion, the company used a single DLP projector, specifically from the firm Digital Projection. “One of the advantages of these surfaces is that the ambient light above the water does not affect the projected image and the contrast ratio is quite good,” explains Demafiles., achieving very good results with fewer projectors and, therefore, It's much cheaper.".

In addition to having a large surface area to make cartographic projections, “comparable to those made on the facades of large buildings, but without the permit requirements to carry them out; The reflections of the water and the atmosphere and color around the pools offer an added element to the projections, eliminating the dark lighting that buildings normally have, the sharp edges, the crystal,…which can hinder a quality 3D projection”, Demafiles emphasizes.

Besides, The Raylight4D system is “scalable and can be applied not only in swimming pools, but on a wide variety of water surfaces, including lakes, waterfalls and aquariums, points out the director of PointCloud Media.

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