DJ3 Canarias trusts NEC Display screens for the digital signage network in Hiperdino supermarkets

The professional V Series screens from NEC Display Solutions continue to be chosen by the DJ3 Canarias company for the digital signage and TV circuits that it has installed and continues to increase in the Hiperdino and Hiperdino Express supermarkets in the Canary Islands.

The Hiperdino supermarket chain, one of the first nationwide to trust digital signage technology to improve communication and purchasing experience among its customers with the project that it entrusted to the specialist since its origins. DJ3 Canary Islands, continues to evolve to the point of currently having two communication circuits and digital signage in its establishments located in the Canary Islands.

This project carried out by DJ3 Canarias, which continues to expand to the new supermarkets that have been added to this food chain, Its common element is the display technology of professional screens. NEC Display Solutions, specifically its Series V.

As Luis Domínguez explains, engineering manager at DJ3 Canarias, “We chose NEC Display technology because the features offered by its V Series monitors, compared to equivalent competing models, for digital signage applications are clearly superior, and its unbeatable quality/price ratio. Our experience with these professional displays has been very positive since we started working with NEC Display in 2007, with devices currently operating at full capacity and continuously in commercial environments without any incidents”.

In the case of the project for Hiperdino, whose first installation began in March 2013 and has been implemented in successive phases in four more centers, to which three new establishments will be added in the coming months, as Digital AV Magazine has been reporting, It means that more than a hundred NEC Display screens will have been deployed, whose number will continue to grow as more centers adopt this technology.

Active and interactive project

The distribution of the large format screens in the Hiperdino chain has been designed in line with the circulatory flow of the public in the establishment and always seeking maximum visibility, which allows both clients and workers to be an active part of this project.

The NEC Display monitors installed in these centers not only show information and promotions, but thanks to the Scala Infochannel software platform, The application also has touch technology for managing and monitoring shifts in the perishable sections; multilingual virtual voice technology to generate personalized messages for each campaign; as well as audience measurement systems that allow data to be collected on the effectiveness of each promotion carried out..

By offering so many possibilities, This platform makes purchasing easier for the user and avoids unnecessary waiting., in addition to offering more visibility of those products or messages that interest the supermarket itself. In this sense and given that a large number of clients of these establishments are foreigners, DJ3 Canarias has also designed the option to broadcast messages in various languages ​​to support the visual information displayed on the screens.. “Some of the features that most convinced us when choosing NEC Display systems were the availability of multiple signal connection interfaces, “intelligent management via LAN and equipment with OPS slot”, Domínguez points out.

Positive impact on sales

Other tangible benefits of the implementation of this digital signage network in Hiperdino establishments have been the increase in sales, as this director of DJ3 Canarias explains: “in the tangible realm, Increased sales is the main advantage obtained by incorporating digital signage technology. The data provided by the analyzes and measurements of results that we carry out periodically since the year 2007 This is how they show us. The average increase in sales of those products shown on the screens is above the 60%, reaching milestones greater than 230%, while the increase in sales of products that only appear in printed catalogs or traditional signage reaches only 30%”.

Although Dj3 Canarias had already developed similar solutions with NEC Display for other clients in the food and retail sector., The project carried out in Hiperdino “presents important innovations, such as shift management system integration, audience measurement, management of background music and virtual voiceover in several languages ​​-emphasizes Domínguez-. In the future, We will continue to advance and design proposals that cover the specific needs of each system and allow the implementation of value-added services in future updates., such as screen interactivity or Bluetooth connectivity”.

This long-term relationship between both companies is supported, as this manager points out, in “being able to always offer the same level of high quality and synchronization with the client's needs. For us, it is essential to have the support of NEC Display and have demo units of their products during the development of our solutions and as a prior phase to deployments., since this allows us to offer robust solutions that have been sufficiently tested in the field”.