On the occasion of the premiere in Spain of the film ' The Amazing Spider-Man 2: the power of Electro', Sony Pictures Releasing Spain has launched a marketing ambient media agency OMD action in brackets that JCDecaux has in the more central locations of Madrid and Barcelona, which have been adapted with lighting that reload user recreates the effect of lightning while your mobile.
The canopies and marquees to JCDecaux It is in centre of Madrid and Barcelona have been transformed so that citizens receive the superhero Spider-Man, to promote the film of Sony Pictures Releasing ' The Amazing Spider-Man 2: the power of Electro', which will reach the Spanish screens on April 17.
The development of this campaign has been the work of the Agency OMD and with JCDecaux Innovate, Department of special shares of JCDecaux, which has used the sites of its Innovate circuit, a group of exclusive stands of this company located in downtown areas reserved for special actions .
As in other actions, the canopies and the marquees have been adapted to promote the film, turning them into 'powerpoles' that allow the burden of smatphones and tablets (iPhone and Android). In addition, in this film the evil which confronts the 'Spider-man' has powers related to electricity, also special lighting has joined the brackets that recreates the effects of Electro.
To achieve this the device load capacity and generate user an innovative loading experience your mobile with 'the power of Electro', replaced the usual protective glass of digital media by another of polycarbonate to install the the Barcelona company Yup charging devices! Charge with two systems most used in the market: iPhone and Android.
While the user load your device with the Yup! Charge in brackets, these simulated launch lightning and power around the charger flashes to create a stunning impact of the powers of Electro that does not leave anyone indifferent, as you can see in the attached video. In addition, this action, which will be active for two weeks, has associated with major social networks, with appeal to win a mobile phone Sony Xperia.
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• Section: Study cases, OUTSTANDING, Digital signage, Display, Business, dynamic Advertising, Simulation