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Sanitas promotes its health insurance with an outdoor campaign carried out by JCDecaux and Ymedia

A series of interactive marquees have been set up in Madrid and Barcelona to promote Sanitas health insurance. In addition, Users are also invited to take an X-ray selfie. An outdoor campaign that has been launched by JCDecaux and Ymedia.

JCDecaux and Ymedia in Sanitas

JCDecaux Innovate e Ymedia have developed an outdoor campaign to promote Sanitas health insurance through a series of interactive marquees, equipped with touch screens, that they have made available to users in Madrid and Barcelona.

This campaign consists of several actions: the invitation to discover the Sanitas app, the promotion of a tablet that they give to all those who take out health insurance and the invitation to take an X-ray selfie with Sanitas. Besides, The interactive marquees will be on an animated loop where company creatives will rotate.

Sanitas regala una tableta Samsung Galaxy Tab 3 Lite Wifi to all those people who contract health insurance with their entity and invite them to take an X-ray selfie in the little marquises that have been arranged for this purpose..

One of the requirements to be able to take the X-ray photo is that you must be of legal age., If so, move on to photography., If not, it will return to loop animations. When the user touches the screen it goes to camera mode. You will have three opportunities, In the last one you automatically go to the next screen. If the user does not want to take a lightning photo, will navigate to the app directly.

Once the photo is taken, a pop-up opens with the registration. After entering the data, an instant email is sent to the user with the link to view the photograph and that link will be the one that can be shared on social networks..

Ymedia manages Sanitas' advertising investment after winning the tender called by the health company. Their proposal was valued for the integration of on and off media, innovation, strategic approach and creativity. Wink, the digital transformation agency created by Alejandro Estévez and Gabriel Sáenz de Buruaga e Ymedia, She is in charge of digital strategy.

By, 11 Nov, 2014, Section: Digital signage, Display, Health

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